Most recent post from Pay Per Click Marketing Blog is titled, “Maximizing the Effect of Your PPC Campaigns During the Holidays”
Pay Per Click Marketing Blog writes, “Using pay-per-click campaigns can assist with increasing sales through advertisements, but you may be able to enhance these effects for the holiday season. More money is spent by consumers within the last two months of the year, and your business could see an influx of sales should you optimize your strategies. There is great potential for your ads simply by changing a few texts and bid amounts for specific keywords.
Event-based Advertisements Work
Regardless of the time of year, event driven ads work and have done so for decades. It’s the reason you often see “President’s Day” mattress sales even though mattresses have little to do with politics. Instead of the regular advertisements you normally run, focusing on current events can increase your exposure. Ads that are driven by these social events have an increased capability of connecting to the consumer on a more personal level…”