Most recent post from Search Engine People Blog is titled, “How to Create an Effective Media Plan Using Digital Marketing”
“Is traditional advertising dead?
For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it’s complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn’t exist yet. However, the short-term results suggest that advertising online can be really effective, and certainly competes with TV, print, outdoor, and other forms of mass media.
In a survey conducted by ThinkVine, CMOs polled said that digital marketing spend was expected to exceed traditional by 15% through 2014, and 16% in 2015 (you can see more stats from the survey here).
While media planners haven’t abandoned traditional marketing, there’s no question that digital plays an important role when planning a campaign. But because it’s still a relatively new and fertile landscape, professionals are experimenting with how to most effectively use it…”