Most recent article from Search Engine People Blog, “How to Setup a Streamlined Workflow for Your Analytics”
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If your marketing is supposed to be a mix, and if there’s a possibility that you’d be using a wide range of marketing channels to promote your business, that’s a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, and ROI.
But almost always, there’s emphasis on Google Analytics. Of course Google Analytics is awesome. Andrew Marsh recently published a post on how to interpret Google Analytics data. He points out how your traffic patterns work, how traffic patterns shift over time, and also know a lot more about how your blogging, SEO, social media, and email marketing campaigns work.
Tyler Calder wrote on why standard reporting sucks and how predictive analyses holds a promise for marketers.
Depending on your business, your marketing mix, and your demographics, Google Analytics might not even be telling you the complete story…”