Implementing an engagement strategy using content: @lauracrimmons talks at the #contentmarketingshow

Felicity Crouch from Branded3 Blogstorm most recent article is titled, “Implementing an engagement strategy using content: @lauracrimmons talks at the #contentmarketingshow”

“Next Tuesday and Wednesday, Branded3s Head of PR & Social, Laura Crimmons, will be running a workshop and speaking during The Content Marketing Show.

Held by the same organisers as the popular Brighton SEO event, The Content Marketing Show is dedicated exclusively to content marketing, with an agenda packed full of expert speakers on content and the disciplines which surround it.

On Tuesday 4th November, Laura will be hosting a workshop on Advanced Link Building and Effective Outreach. This one day workshop will teach delegates everything they need to know to run a successful content outreach campaign. You can buy your tickets here but be quick, Lauras workshops always sell out!

The next day on the 5th November, Laura will be speaking as part of the main shows agenda on how to implement an audience engagement strategy using content.

The slides will be available on our Slideshare account straight after Lauras talk, and if youd like to meet up with Laura during the two-day event, simply get in touch…”
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The ultimate guide to newsjacking

Latest post from Branded3 Blogstorm, “The ultimate guide to newsjacking”

“Its like Seth Godin says:

The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online

No, the job is to personally and passionately make us care enough to look up the facts for ourselves.

Newsjacking is a prevalent technique in boring industries such as finance, but businesses are expecting to achieve results just from regurgitating the news, and maybe adding a quote from someone at the company on the end. Newsjacking should be an attempt to get talked about by anyone who is discussing that story, whether thats on social media, in the press or at the water cooler.

Take sports as an example. Punditry is newsjacking. The pundit isnt involved in the game, but people talk about what they said about it live on Twitter or the next day at work. The differences between you and Alan Hanson can absolutely be addressed:

Theyve earned the right…”
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4 Quick Fixes to Outsmart Your PPC Competition:

Ron Hutchison from Search Engine People Blog latest article is titled, “4 Quick Fixes to Outsmart Your PPC Competition:”

“Depending on your industry, PPC can be a very competitive world.

You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You’re asking yourself, how can I get my campaigns to stand out from the crowded PPC world? Well, here are 4 PPC tips that you can utilize to your advantage.

1. Pay Attention To Your Quality Scores

Why is this Important? Your Quality Score is a function of the keyword you are bidding on, your ad, and the landing page. These are the three items that you have control over which can influence your Quality Score. But a bigger question is: Why is Quality Score important? In short, your Quality Score is an indication of the relevancy of the aforementioned three items to a prospective consumer. You should strive to have a Quality Score – for all keywords except competitor brand names – of at least 7/10…”
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