Will Green posted, “Ted Baker – Analyse A Real PPC Campaign”
Will Green posted, “The last article in the ‘Analyse A Real PPC Campaign’ looked at a website called FindMeAGift.co.uk, who had created both an effective pay per click search advert and landing page to maximise the number of conversions they get through PPC for the holiday season. In this article, I thought it would be a good idea to look at a campaign from a highly recognised brand: Ted Baker.
To view Ted Baker’s search advert, I had to type into Google search UK, ‘ted baker’:
The first thing to point out is the fact that Ted Baker have bid for their own brand name through PPC. There are a couple of reasons they might have done this:
To scare off competition – Some campaigns bid on their own brand name so that other advertisers known not to bid for it as well as the brand bidding on their own name will always bid the highest and gain top spot for it. Ted Baker probably have not done this since the web user searching ‘ted baker’ makes clear they want Ted Baker and no other brand…”