Branded3 Blogstorm posted, “Creating harmony between your PR campaign & disavow file”
“When working on a link audit, it is very easy to solely look at your disavow file as it is designed to let Google know which links you think are unnatural. Although this approach is correct when considering penalty removal, a tunnelvision view and the temptation to add domains frantically in order to achieve a successful reconsideration can also be harmful for your next great link!
Utilising the Disavow Tool
Launched in 2012, Googles disavow tool has become an integral piece of the puzzle when it comes to protecting a website from Googles penalties. Danny Sullivan from Search Engine Land wrote a great clarification post on the disavow tool which says Dont count these votes! – the perfect way of describing what the disavow tool should be used for.
The tool gives webmasters the opportunity to protect themselves against negative SEO attacks like in the past, whilst also allowing webmasters to regain control of their backlink profile…”