Are You Promoting Social Content Properly?

The latest article by Michael Levanduski from Performance Marketing Insider is titled, “Are You Promoting Social Content Properly?”

Performance Marketing Insider posted, “Over the past couple of years marketers have really embraced the idea of promoting their social media posts. Many of them use the idea that if they take their most popular posts that their existing fans enjoy, they can draw in new fans by simply paying to sponsor those posts to a wider audience. While in theory this can be a good idea, it turns out that it is not nearly as simple as that.

According to inPowered CEO, Peyman Nilforoush, it was found that about 33% of those who click on promoted posts leave the page within 15 seconds of it loading. Clearly they are not becoming engaged, or following the company in the future. To make it worse, less than 25% of all the traffic that comes from promoted posts ends up scrolling down on the page to see what else there is to see. Again, these viewers are not actually helping the company at all, other than in boosting their page view numbers…”
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How To Do Outreach Marketing And Not Get Penalized

The latest news from Search Engine People Blog, “How To Do Outreach Marketing And Not Get Penalized”

“In 2014, Google’s Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that guest posting itself would not be penalized, but rather guest posting to solely to gain […]

Post from: Search Engine People SEO BlogHow To Do Outreach Marketing And Not Get Penalized–Written by Adrienne Doss,

The post How To Do Outreach Marketing And Not Get Penalized appeared first on Search Engine People Blog.”
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Ted Baker Analyse A Real PPC Campaign

Will Green posted, “Ted Baker – Analyse A Real PPC Campaign”

Will Green posted, “The last article in the ‘Analyse A Real PPC Campaign’ looked at a website called FindMeAGift.co.uk, who had created both an effective pay per click search advert and landing page to maximise the number of conversions they get through PPC for the holiday season. In this article, I thought it would be a good idea to look at a campaign from a highly recognised brand: Ted Baker.

 

To view Ted Baker’s search advert, I had to type into Google search UK, ‘ted baker’:

The first thing to point out is the fact that Ted Baker have bid for their own brand name through PPC. There are a couple of reasons they might have done this:

To scare off competition – Some campaigns bid on their own brand name so that other advertisers known not to bid for it as well as the brand bidding on their own name will always bid the highest and gain top spot for it. Ted Baker probably have not done this since the web user searching ‘ted baker’ makes clear they want Ted Baker and no other brand…”
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