The latest post from “Search Engine People Blog”, “How Keyword Ranking Reporting Is Leading You Astray”
Search Engine People Blog say’s, “The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We’ve tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job of helping customers analyze their site’s authority, discover the keywords that drive conversions, and help them with developing content.
Case in point, we have a large publisher with millions of pages that we track over 400,000 keyword combinations for. Most of the platforms out there require that we hand-enter and categorize the keywords that we wish to track and then they show us linear reports of progress over time. Some even have some movement alerts to let us know when our rank is up and when it’s dropping.
As an industry, we’ve finally got the attention of corporate leadership to apply budget to strategies that generate leads from search engines…”