How Small Businesses Should Respond to the Google Pigeon Update

Search Engine People Blog has published, “How Small Businesses Should Respond to the Google Pigeon Update”

Search Engine People Blog posted, “SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and user experience that has become part of our world especially since the Google Hummingbird release is also visible in the Pigeon update.

What is the Goal of the Google Pigeon Update?

Google Pigeons goal is to boost small, local business abilities to be found in local searches, helping them to compete against the larger, national brands with marketing budgets seemingly bigger than some local business complete annual profits. It is, essentially, an attempt to level the playing field in the world of local search.

How Can Local Businesses Take Advantage of Google Pigeon?

There are several things that small businesses can do to respond to the Google Pigeon update…”
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What are the Best Ad Extensions to Use?

The latest article by Will Green from Pay Per Click Marketing Blog is titled, “What are the Best Ad Extensions to Use?”

Will Green posted, “Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user goes through to gain you a conversion, the search advert will be first element of your PPC campaign they will see. Therefore, it isextremelyimportant the advert performs well so that it lures the web user into clicking onto it and converting onto your landing page. There are many ways you can improve a search advert and by including ad extensions is just one of them. For this reason, what is the best ad extension you should use to maximise your PPC campaign’s potential?

 

The first thing we must realise is that you cannot always choose what ad extension shows in your search advert. Ad extensions such as seller rating, social annotation, previous visits and consumer rating will be automatically added to your advert if Google deems it will help your advert…”
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Yes, You Should Get An SSL Certificate for Your Website

Latest post from Search Engine People Blog, “Yes, You Should Get An SSL Certificate for Your Website”

“Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a “lightweight signal”, but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it is commonly used by ecommerce sites like Amazon). However, Google is calling for Https everywhere, meaning that it will likely become a stronger ranking signal.

How It Works

URLs that begin with Https are secured using a technology called Secure Sockets Layer (SSL), which encrypts data travelling between a web browser and a web server. In order for a website to use Https, they must first obtain an SSL Certificate, which can be purchased from most major web hosts. SSL Certificates serve to confirm identity and encrypt any data that flows to or from the website…”
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