The latest news from Search Engine People Blog, “Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet”
Ron Hutchison writes, “Your biggest asset for your AdWords account is time — but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how do you have time to check on the performance of your AdWords account?
There isn’t anything that can replace valuable time spent optimizing your account, but there are signs that you can look for to see if your Adwords account is in distress and under-performing.
Limited By Budget
What It Means
Your ads are eligible to run, but aren’t being shown as often as they might be if you had a higher budget. Have you exhausted your daily budget? Have your ads stopped running at 2pm?
What Can I Do
Decrease your bids & ad positions.
By decreasing your bids, you’ll pay less for click. The top ad position is more likely drive a higher cost-per-click. Being in the top ad position, doesn’t guarantee you more clicks…”