The latest article from Branded3 Blogstorm, “Social media’s starring role in the Scotland #indyref”
“Even if you arent the most politically-shrewd individual in the United Kingdom, chances are you know a thing or two about the Scotland Independence referendum via social media, particularly over the last couple of months.
Whether youve seen a hashtag on Twitter (as I write this #VoteYesScotland and #ScotlandDecides are both trending) or youve seen memes being uploaded onto Facebook and Instagram, there is no escaping the conversation on social surrounding this landmark in the history of politics.
In fact, according to recent data released by Twitter and search and analytics engine, Talkwalker, social media has played its biggest role in a vote yet. Tweeting activity has surged during the debates, while Facebook has reportedly received more than 10 million interactions (comments, likes and shares) regarding the referendum over a five week period – one of the highest levels of activity ever recorded by the company…”