Latest post from Pay Per Click Marketing Blog, “Key PPC Lessons from B2B Software Companies”
Pay Per Click Marketing Blog posted, “Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding target and lengthy sales cycle, getting those AdWords leads can lead to high anxiety.
There are many tech lessons to be learned from the US, but that doesnt mean everything is perfected. Particularly for those companies in SaaS and software industries, getting leads is the biggest obstacle and conversions arent quick. Most people dont quickly peruse online for a B2B software solution and buy instantly. The products are often costly, which means an extended sales cycle.
Biggest software sales challenges
You know that your audience is comparison shopping, so youre lucky to even be in the running…”