Amit Mehta and Boost Software Shut Down by FTC

Most recent article from Performance Marketing Insider is titled, “Amit Mehta and Boost Software Shut Down by FTC”

“Trying to get more information on this, but it seems that super-affiliate, owner of PPC Classroom and much more Amit Mehta (Facebook profile)has been shut down by the FTC. The FTC has charged basically that they have been selling worthless software under the guise of technical support. Worse, the software didn’t do much, nor did the consumers have anything wrong with their computers.

Seems he may have also skipped town, as several people mentioned they haven’t heard from him in a while, and his Facebook page looks dead? Most recent post was that they did a huge partnership with Neverblue to promote this accused scam. Hope everyone gets paid.

At the request of the Federal Trade Commission and the State of Florida, a federal court has temporarily shut down two massive telemarketing operations that conned tens of thousands of consumers out of more than $120 million by deceptively marketing computer software and tech support services…”
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How to Create an Effective Media Plan Using Digital Marketing

Most recent post from Search Engine People Blog is titled, “How to Create an Effective Media Plan Using Digital Marketing”

“Is traditional advertising dead?

For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it’s complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn’t exist yet. However, the short-term results suggest that advertising online can be really effective, and certainly competes with TV, print, outdoor, and other forms of mass media.

In a survey conducted by ThinkVine, CMOs polled said that digital marketing spend was expected to exceed traditional by 15% through 2014, and 16% in 2015 (you can see more stats from the survey here).

While media planners haven’t abandoned traditional marketing, there’s no question that digital plays an important role when planning a campaign. But because it’s still a relatively new and fertile landscape, professionals are experimenting with how to most effectively use it…”
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Optimizing Your PPC Campaigns for 2015

The latest news from Pay Per Click Marketing Blog, “Optimizing Your PPC Campaigns for 2015″

“As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get the most out of your pay-per-click campaigns, you need to keep your thumb on the pulse of the Internet. Trends change and if you’re not paying attention, you could be left behind surpassed by your competition. With 2015 upon you, what are some of the best practices to optimize your PPC campaigns?

Professional Assistance

One of the most effective ways to charge-up your PPC capabilities is by hiring a professional. For the most part, these specialists constantly monitor the trends and effects of various services and may quickly determine which words and phrases are best to use. Like property managers, experienced PPC professionals can take most of the work off of your shoulders. According to Nicole Lee of Ashford Realty Group, property management companies do most of the leg work allowing experienced professionals to deal with the maintenance and screening process…”
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