How to Create an Effective Media Plan Using Digital Marketing

Most recent post from Search Engine People Blog is titled, “How to Create an Effective Media Plan Using Digital Marketing”

“Is traditional advertising dead?

For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it’s complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn’t exist yet. However, the short-term results suggest that advertising online can be really effective, and certainly competes with TV, print, outdoor, and other forms of mass media.

In a survey conducted by ThinkVine, CMOs polled said that digital marketing spend was expected to exceed traditional by 15% through 2014, and 16% in 2015 (you can see more stats from the survey here).

While media planners haven’t abandoned traditional marketing, there’s no question that digital plays an important role when planning a campaign. But because it’s still a relatively new and fertile landscape, professionals are experimenting with how to most effectively use it…”
[Read more…]

Optimizing Your PPC Campaigns for 2015

The latest news from Pay Per Click Marketing Blog, “Optimizing Your PPC Campaigns for 2015″

“As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get the most out of your pay-per-click campaigns, you need to keep your thumb on the pulse of the Internet. Trends change and if you’re not paying attention, you could be left behind surpassed by your competition. With 2015 upon you, what are some of the best practices to optimize your PPC campaigns?

Professional Assistance

One of the most effective ways to charge-up your PPC capabilities is by hiring a professional. For the most part, these specialists constantly monitor the trends and effects of various services and may quickly determine which words and phrases are best to use. Like property managers, experienced PPC professionals can take most of the work off of your shoulders. According to Nicole Lee of Ashford Realty Group, property management companies do most of the leg work allowing experienced professionals to deal with the maintenance and screening process…”
[Read more…]

Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising

Most recent news from Pay Per Click Marketing Blog, “Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising”

Pay Per Click Marketing Blog say’s, “Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to increase traffic without spending a lot of upfront money for advertising is through pay per click. The pay per click advertising technique means that businesses only pay for the ad when someone clicks on it. When a consumer clicks on the ad, he or she is taken to the e-commerce retailer’s website. These top five benefits for using pay per click advertising can help small businesses make the most of their advertising dollars.

Planned Keywords

Pay per click advertising allows small businesses to select the keywords the search engines will use when presenting their ads on the screen of a mobile phone, tablet or computer. While the search engine acts as a sort of property management company by using specific algorithms to determine when a small business’ ad will appear, it does so when using keywords specified by the business…”
[Read more…]