Pay Per Click Marketing Blog has published, “Android Wear – Analyse A Real PPC Campaign”
“The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how Google have coped and reacted through their own online advertising scheme. Here is an analysis of Android Wear’s PPC campaign.
To view Android Wear’s PPC search advert, I had to type into Google search UK, ‘smart watch’:
This is the first analysis of a campaign with an advert in the right hand column as I usually look at the area where Sony’s advert is. The right hand column will still get clicks from web users but the CTR will much less than that of where Sony’s advert is and the sponsored shopping results are. It is a fair assumption that the CPC for the right hand column is also much less too which would make it a good addition to a long term strategic campaign…”