Ben Acheson from Search Engine People Blog most recent article is titled, “6 Ways to Use Internal Links (The Next Key SEO Tactic?)”
“As Google clamps down on link building techniques and SEO shifts towards content marketing, another interesting phenomenon is happening: on-site optimisation has become a lot more important. It has always been essential though – and nothing is more important for on-site SEO than internal linking – so it’s time to go back to basics and dust off those rusty old internal link opportunities and make sure you’re using them on full power!
Dust off those rusty old internal links
On-site optimisation, based on solid keyword research, has always been the foundation of SEO (if it wasn’t then you were doing SEO wrong). But Google’s algorithm is still mainly about links and as the search engine clamps down on link building practices SEOs need to squeeze every last drop of value out of their other tactics.
Nothing is more unnatural and risky than a link profile with lots of over-optimised non-brand keyword anchor-text pointing at deep landing pages…”