How to Setup a Streamlined Workflow for Your Analytics

Most recent article from Search Engine People Blog, “How to Setup a Streamlined Workflow for Your Analytics”

“Analyze by Beantin webbkommunikation

If your marketing is supposed to be a mix, and if there’s a possibility that you’d be using a wide range of marketing channels to promote your business, that’s a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, and ROI.

But almost always, there’s emphasis on Google Analytics. Of course Google Analytics is awesome. Andrew Marsh recently published a post on how to interpret Google Analytics data. He points out how your traffic patterns work, how traffic patterns shift over time, and also know a lot more about how your blogging, SEO, social media, and email marketing campaigns work.

Tyler Calder wrote on why standard reporting sucks and how predictive analyses holds a promise for marketers.

Depending on your business, your marketing mix, and your demographics, Google Analytics might not even be telling you the complete story…”
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Showcase: Holiday Autos Famous film journeys quiz

Branded3 Blogstorm, “Showcase: Holiday Autos – Famous film journeys quiz”

Branded3 Blogstorm say’s, “Client: Holiday Autos

Platform: Bespoke design & development

URL: http://www.holidayautos.co.uk/blog/famous-journeys-quiz.html

Background

Holiday Autos is an award-winning car hire comparison site who find the best deals from over 1,200 suppliers to guarantee low rates in over 30,000 locations.

The challenge

The aim for us was to create an interactive quiz which engaged Holiday Autos audience. After a creative brainstorm, we decided to create a quiz on the most famous journeys from well-known movies of all time.

The quiz needed to be a linkable asset and gain social interactivity and shares, so we sat it on Holiday Autos Facebook page and blog.

The quiz also needed to increase brand loyalty amongst existing customers but also appeal to a brand new audience.

Our approach

With the design and development team working closely, we created the interactive quiz using Google Maps which allowed us to plot the actual routes for each question…”
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Social medias starring role in the Scotland #indyref

The latest article from Branded3 Blogstorm, “Social media’s starring role in the Scotland #indyref”

“Even if you arent the most politically-shrewd individual in the United Kingdom, chances are you know a thing or two about the Scotland Independence referendum via social media, particularly over the last couple of months.

Whether youve seen a hashtag on Twitter (as I write this #VoteYesScotland and #ScotlandDecides are both trending) or youve seen memes being uploaded onto Facebook and Instagram, there is no escaping the conversation on social surrounding this landmark in the history of politics.

In fact, according to recent data released by Twitter and search and analytics engine, Talkwalker, social media has played its biggest role in a vote yet. Tweeting activity has surged during the debates, while Facebook has reportedly received more than 10 million interactions (comments, likes and shares) regarding the referendum over a five week period – one of the highest levels of activity ever recorded by the company…”
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