Local SEO For The Holidays (5 Point Checklist)

Search Engine People Blog has published, “Local SEO For The Holidays (5 Point Checklist)”

“If you haven’t started preparing for the holidays yet, don’t panic. While the holidays are quickly approaching and many companies may have a jump start, it isn’t too late to put a plan in place and make sure you’re taking advantage of all the extra traffic that could come your way. Local SEO and a strong local presence is going to be the key.

Hopefully by now you have a local strategy in place including a Google My Business account, local accounts on other search engines such as Bing Places or Yahoo! Local, Yelp and directory accounts, and more. If not, visit this article to get started with a local presence in general. Once you do that, you can begin to focus on getting your local presence positioned specifically for the holidays.

5 Tips to Help You Prepare Your Local Presence for the Holidays

Below are 5 things you can do to start getting ready for the holidays and getting your website on top of the local SERPs:

1…”
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Google Launches Mobile-Friendly Labels

Most recent post from “Performance Marketing Insider”, “Google Launches ‘Mobile-Friendly’ Labels”

“Everyone knows that having a mobile friendly site is essential for serving customers today. With a growing percentage of people using their mobile devices for the majority of their browsing, it really just makes good sense to put in the time and effort necessary to optimize your site with these customers in mind. Google has just announced an update, however, that will make this even more important.

The Mobile Friendly label, which has been in testing for quite some time, has now officially announced that they are rolling it out over the coming weeks. This label will be placed in the search results, just under the site URL, for many pages that Google has confirmed as mobile friendly. When people are browsing search results on their phones or tablets, they will be able to quickly see that a site will load properly on their device, so they will be more likely to tap on it.

Sites that are mobile ready should automatically get this tag as the GoogleBot crawls their pages…”
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How to See If Your Blog is Converting

Most recent article from Search Engine People Blog is titled, “How to See If Your Blog is Converting”

“Everybody’s talking about content. Content is the new SEO… content feeds inbound… content drives digital.

For most businesses, it’s probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope!

Image by Lorenzo Sernicola

.Get Blog Conversion Data from Google Analytics

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Luckily, Google Analytics (GA) can tell you if your blog is helping, or not helping your business. And, we’ve made it easy for you, so you only need to import what you need from this post. More on that later…

Many of our clients blog on a regular basis. And it’s interesting to be able to see how blogging affects a client in one market positively, and not so much in another market. Remember, in Conversion Optimization there are few hard and fast rules that apply to all businesses in all markets…”
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