Penguin Improvement Update Ongoing

Search Engine People Blog posted, “Penguin Improvement Update Ongoing”

Search Engine People Blog wrote, “Happy Penguin by getolympus

Since 2 days there’s clear movement for sites previously hit by Penguin 1 and Penguin 2.

What’s Going On

A significant number of sites came back from nowhere to rank on page 2-4 for their head keywords. These head terms are all very competitive keywords. The affected sites had excessive keyword anchor text pointing at them.

With these keywords now back in play we’re seeing a 10-20% improvement in Google referral traffic.

This is clearly a happy update, an improvement update. No site in SEP’s extensive portfolio is negatively affected by this update. We only see improvements . No site is going further down.

What Was Done

Remarkably, among the sites positively impacted, some went through a disavow process while others haven’t been touched at all.

One can speculate that as wave after wave of disavows ripple through Google’s trust index, some pages and perhaps even entire websites are taken out of the link graph…”
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8 Books On Writing Every Marketer Should Read

Latest Search Engine People Blog post is titled, “8 Books On Writing Every Marketer Should Read”

“So you’re trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you’re getting a brain cramp when it comes to letting the ink flow (or keys type), here are some books you might want to flip through for inspiration or to help refine your writing.

1. The Elements Of Style

By William Strunk Jr. & E.B. White.

These days this book is often touted as being old and out of date (it was originally published in the early 18th century).

It might sound like a total snooze fest, but this book gives an extensive and still relevant history in to the English language.

Don’t believe me? Time magazine included it in their 2011 rundown of all-time 100 non-fiction books.

2. Spunk And Bite

By Arthur Plotnik.

Consider this little ditty the big older brother of Strunk and White’s (get it?) Elements of Style…”
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Why Google Thinks Youre A Sly Dog And How To Make It Trust You

The latest post from SEO Chat is titled, “Why Google Thinks You’re A Sly Dog And How To Make It Trust You”

SEO Chat writes, “Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway.

So, how do you build this trust? Openness respect offering a quality experience. The funny thing is that its not just your girlfriend that will appreciate it when she can trust you, Google will too.

Trust is a significant and often overlooked factor in SEO

Remember the crazy girlfriend that cut up your suits one Tuesday evening before you came home from work because you smiled at the pretty barista. Those suits could be your site and that girlfriend could be Google. If Google doesnt trust your site, youre fighting an uphill battle.

Measuring trust can be done manually through examining a potential linking sites backlink profile, or automatically via either Majestic Trust Flow (TF) and Citation Flow (CF) metrics, or Mozs MozTrust and Moz Flow metrics. Both metrics use a list of seeded trust sources vs the number of citations a site has and base their rankings on the distance between the site being examined and these sources of trust…”
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