Social medias starring role in the Scotland #indyref

The latest article from Branded3 Blogstorm, “Social media’s starring role in the Scotland #indyref”

“Even if you arent the most politically-shrewd individual in the United Kingdom, chances are you know a thing or two about the Scotland Independence referendum via social media, particularly over the last couple of months.

Whether youve seen a hashtag on Twitter (as I write this #VoteYesScotland and #ScotlandDecides are both trending) or youve seen memes being uploaded onto Facebook and Instagram, there is no escaping the conversation on social surrounding this landmark in the history of politics.

In fact, according to recent data released by Twitter and search and analytics engine, Talkwalker, social media has played its biggest role in a vote yet. Tweeting activity has surged during the debates, while Facebook has reportedly received more than 10 million interactions (comments, likes and shares) regarding the referendum over a five week period – one of the highest levels of activity ever recorded by the company…”
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How #IceBucketChallenge Used Facebook Videos to Go Viral

Search Engine People Blog writes, “Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was anyone was dumping icy water on their heads and filming the experience for posterity.

The ALS Association was incredibly grateful for the outpouring ” literally pouring! ” of interest in their organization. As of mid-September 2014, the nonprofit had received more than 112 million dollars thanks to the Challenge. It was an incredible phenomenon, and one that other charities will no doubt try to emulate in the months and years to come.

However, make no mistake: The speed with which the Challenge went viral was not an anomaly, nor has it left all marketers scratching their heads. In fact, much of its success can be directly linked back to Facebooks autoplay video system…”
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Android Wear Analyse A Real PPC Campaign

Pay Per Click Marketing Blog has published, “Android Wear – Analyse A Real PPC Campaign”

“The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how Google have coped and reacted through their own online advertising scheme. Here is an analysis of Android Wear’s PPC campaign.

 

To view Android Wear’s PPC search advert, I had to type into Google search UK, ‘smart watch’:

This is the first analysis of a campaign with an advert in the right hand column as I usually look at the area where Sony’s advert is. The right hand column will still get clicks from web users but the CTR will much less than that of where Sony’s advert is and the sponsored shopping results are. It is a fair assumption that the CPC for the right hand column is also much less too which would make it a good addition to a long term strategic campaign…”
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