Most recent article from Pay Per Click Marketing Blog, “Halloween Costumes – Analyse A Real PPC Campaign”
“The last article that can be related to the ‘Analyse A Real PPC Campaign’ series had a look at Tesco vs Sainsbury’s who are two supermarkets using pay per click advertising to promote their online delivery service to consumers. What we found was that Tesco’s search advert was generally better than Sainsbury’s as it focused more on being price sensitive than Sainsbury’s and included a clever call to action that injected a sense of urgency into the web user to use Tesco’s service. In this article, with Halloween around a month away, I will be looking at a campaign based around Halloween costumes: in particular, joke.co.uk.
To view joke.co.uk’s PPC search advert, I had to type into Google search UK, ‘halloween costumes’:
Straight away, there are a few things we can gather about joke.co.uk’s advert:
They have most likely got the highest CPC for this search phrase since they are ranked #1 in paid search results (which is an area which gains the best performance)…”