Most recent article by Pierre Lechelle from Search Engine People Blog is titled, “3 Steps To Bootstrap Your Facebook Ads”
Pierre Lechelle say’s, “Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday.
Facebook Ads’ options for both Targeting & Creative can empower you to deliver your message and to create a compelling ad that will bring you a steady flow of customers.
See also: 3 Reasons to Use LinkedIn PPC
Ready to start? This article will give you a quick grasp of how Facebook Ads works and how you can use them for your own business.
1. Who Is Your Target Audience?
When you run Paid Advertising, the most important thing is the audience you’re targeting. You need to find the right fit between your value proposition and your audience if you want to be successful.
Lets say you’re selling high-end cars, what would happen if a teenager sees your ad? Would they be a potential customer? Probably not…”