Increase conversion rate of your website where to start

Michael Evans posted, “Increase conversion rate of your website – where to start” A website that fails to convert targeted audience is as good as nothing. Just ranking high for targeted keywords or driving large number of audience to a website is not going to help a small business owner. He needs

How To Use Twitter Chats for Business and Brand-Building

Ann Smarty from SEO Chat latest post is titled, “How To Use Twitter Chats for Business and Brand-Building” Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boostingactually also bolster your brand-building very strongly, if

Matomy Invests in Email Marketing Firm Avenlo

Performance Marketing Insider has posted, “Matomy Invests in Email Marketing Firm Avenlo” Matomy Media Group, which is a global digital performance advertising company has announced that they have made a strategic investment in the email marketing and ad targeting group, Avenlo. They will acquire a

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

The latest news from SEOmoz Daily SEO Blog, “How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%” In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our

Wickes Analyse A Real PPC Campaign

The latest article from Pay Per Click Marketing Blog, “Wickes – Analyse A Real PPC Campaign” The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was WeBuy who had a created a campaign that was a great example of a bad campaign (the search advert was poorly optimised

5 Tips for Improving Your Mobile PPC Campaign

Pay Per Click Marketing Blog has posted, “5 Tips for Improving Your Mobile PPC Campaign” Mobile friendly marketing is becoming more important than ever. Google recently announced that starting April 21 of this year, they will be factoring mobile friendly websites into their ranking algorithm. With

Using Term Frequency Analysis to Measure Your Content Quality

SEOmoz Daily SEO Blog has posted, “Using Term Frequency Analysis to Measure Your Content Quality” It’s time to look at your content differentlytime to start understanding just how good it really is. I am not simply talking about titles, keyword usage, and meta descriptions. I am talking about the

6 Ways To Reduce Your PPC Landing Pages Bounce Rate

Will Green from Pay Per Click Marketing Blog posted, “6 Ways To Reduce Your PPC Landing Page’s Bounce Rate” The bounce rate in pay per click advertising is the advertiser’s worst nightmare. In simple terms, it is the percentage of web users that enter onto the landing page and exit straight off