Michael Levanduski from Performance Marketing Insider say’s, “Yahoo has been working on building up the number of searches they are getting through their search engine for years, with little success. In the coming days, however, they may see a significant boost without really having to do a thing. This is because the worlds third most used browser, Firefox, has made a change to their default serach engine.
When FireFox users type something into the address bar, it has done a Google search automatically and display the results since 2004. Starting in December, however, all US users will have a search done through the Yahoo search engine. The browser is making adjustments to other regions as well. In Russia, for example, Firefox users will have a search done using Yandex, a popular option in that country. China will be using Baidu.
According to the announcement, this will impact more than 100 Billion searches each year.
This change is set to last for at least five years, according to the agreement between Yahoo and Firefox…”