Chris Marentis from Search Engine People Blog latest article is titled, “How Native Marketing Can Work for Your Business”
“Sponsored content in the New York Times
Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is or how to effectively utilize it.
Revolutionary Paid Advertising
Native ads have two main components, form and function. They align with design schemas that are currently used, and they function as routine site features do. Instead of trying to distract the end user, native ads blend in with existing content to enhance user experience. Like many other new approaches to online advertising, native ads have been met with some resistance. People feel tricked into clicking on an advertisement that can take the form of virtually any online content. However, it begs the question,
Why do people care if paid native ads direct them to relevant content?
In general, the internet marketing industry is resistant to change…”