How Keyword Ranking Reporting Is Leading You Astray

The latest post from “Search Engine People Blog”, “How Keyword Ranking Reporting Is Leading You Astray”

Search Engine People Blog say’s, “The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We’ve tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job of helping customers analyze their site’s authority, discover the keywords that drive conversions, and help them with developing content.

Case in point, we have a large publisher with millions of pages that we track over 400,000 keyword combinations for. Most of the platforms out there require that we hand-enter and categorize the keywords that we wish to track and then they show us linear reports of progress over time. Some even have some movement alerts to let us know when our rank is up and when it’s dropping.

As an industry, we’ve finally got the attention of corporate leadership to apply budget to strategies that generate leads from search engines…”
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Constructing The Perfect Tweet To Gain Clicks

Pay Per Click Marketing Blog posted, “Constructing The Perfect Tweet To Gain Clicks”

Pay Per Click Marketing Blog wrote, “Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a important tool to advertisers and businesses for the simple matter that it is a great place to advertise anything on it. If you find yourself wanting to promote links to a website of some sort, you may find that you could be optimising your tweets further to make them get extra clicks (a high click through rate). The truth to the matter is that the best tweets that get the most clicks adopt a certain structure. In this article, I will go through how you can construct the perfect tweet to gain the most amount of clicks.

 

Step 1 – The Message

The first step to the perfect tweet involves having a message about your link. To gain the most amount of clicks, it needs to include the following things:

A call to action. You will want to evoke an action from the Twitter user (being a click)…”
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Finding your audience on social media: slides from @lauracrimmons speaking at @Figaro_Digital seminar

Felicity Crouch from Branded3 Blogstorm latest article is titled, “Finding your audience on social media: slides from @lauracrimmons speaking at @Figaro_Digital seminar”

“Last week, Branded3’s Social & PR Manager, Laura Crimmons, spoke at Figaro Digital’s Social Media Seminar on Finding Your Audience on Social Media.

The presentation covered the best tools available for marketers to find and engage with their audience and customers on social media, including a few case studies to demonstrate how this works in practice.

You can view Laura’s slides below or get in touch for a copy of the presentation.

You can also see Laura speaking at Branded3’s upcoming seminar in London, along with Tim Grice and Patrick Altoft. There are a few places still left so grab your ticket here and we’ll see you on the 16th!”
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