Brian Newmark posted, “Pay-Per-Click for Beginners by: Brian Newmark”
“Im often asked How do I get started doing pay-per-click? After saying, you know there is a book Pay Per Click for Dummies… I do try to help. Here are some of my insights which lay a good foundation for understand pay-per-click.
Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web traffic on the basis of clicks on their ads. It is a quick way to get targeted traffic to your site or other landing page. PPC has historically been dominated by Google and Yahoo and their ad-networks. Recently Facebook has become an extremely powerful tool in PPC. As I shared in Why PPC May NOT Be For You, PPC can also be expensive and a quick way to lose money if you are not careful.
Let us take a deeper look into Pay-Per-Click with this beginners guide to PPC
1) Analyze your business. This is hard for many business owners because they are working in their business, not on it…”