The latest news from Pay Per Click Marketing Blog, “What Reasons Are There For Creating A PPC Campaign?”
“This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a specific landing page. Of course, the main reason advertisers use PPC is to make money via gaining traffic to a landing page which ultimately ends with a conversion. Due to this, there is a given stereotype around PPC that people only use it to gain traffic and make money usually buy selling some sort of product or service. This is not always the case as you will find out below. Here are some other ways advertisers use PPC to their benefit.
To Increase Their Organic Ranking
For some websites, they will adopt a generally poor organic ranking. The time and effort it will take the blogger to increase the organic ranking of their website will be far too costly and time consuming in the long term. For this reason, for bloggers that want an easier option, they will resort to PPC…”