6 Ways to Use Internal Links (The Next Key SEO Tactic?)

Ben Acheson from Search Engine People Blog most recent article is titled, “6 Ways to Use Internal Links (The Next Key SEO Tactic?)”

“As Google clamps down on link building techniques and SEO shifts towards content marketing, another interesting phenomenon is happening: on-site optimisation has become a lot more important. It has always been essential though – and nothing is more important for on-site SEO than internal linking – so it’s time to go back to basics and dust off those rusty old internal link opportunities and make sure you’re using them on full power!

Dust off those rusty old internal links

On-site optimisation, based on solid keyword research, has always been the foundation of SEO (if it wasn’t then you were doing SEO wrong). But Google’s algorithm is still mainly about links and as the search engine clamps down on link building practices SEOs need to squeeze every last drop of value out of their other tactics.

Nothing is more unnatural and risky than a link profile with lots of over-optimised non-brand keyword anchor-text pointing at deep landing pages…”
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11 Things George W Bush Taught Me About Social Media

Most recent article from Search Engine People Blog, “11 Things George W Bush Taught Me About Social Media”

“Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of realization. Who could teach me more about social media than a social icon like George W Bush?

1. Have An Active Social Presence & Solve Customer Concerns Online

“I promise you I will listen to what has been said here, even though I wasn’t here.” –at the President’s Economic Forum in Waco, Texas, Aug. 13, 2002

You do not need to be in front of your customers in order to engage with them. Social media provides the perfect platform for you to give a higher level of service and delight your customers. Respond to complaints in a timely fashion and provide real life solutions…”
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Gillette Analyse A Real PPC Campaign

Latest Pay Per Click Marketing Blog post is titled, “Gillette – Analyse A Real PPC Campaign”

Pay Per Click Marketing Blog writes, “Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search advert that led traffic to their homepage with a lead capture box popping up first. What was interesting was the reasons behind Ralph Lauren bidding for their own brand name (which you can find out by reading the article). To stop myself analysing another company from bidding against its own brand name, I choose to use a searches phrase which would stimulate competition. For this article, I will be looking at razor blades

 

To view adverts based on razor blades , I had to type into Google search UK, ‘razor blades’:

Just like with Fitbug, it appears Gillette are the only ones that have made a typical search advert for such a crucial search phrase with the rest being adverts from Google Shopping. Nevertheless, this doesn’t mean Gillette’s advert is going to be bad…”
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