Latest post from Branded3 Blogstorm, “The ultimate guide to newsjacking”
“Its like Seth Godin says:
The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online
No, the job is to personally and passionately make us care enough to look up the facts for ourselves.
Newsjacking is a prevalent technique in boring industries such as finance, but businesses are expecting to achieve results just from regurgitating the news, and maybe adding a quote from someone at the company on the end. Newsjacking should be an attempt to get talked about by anyone who is discussing that story, whether thats on social media, in the press or at the water cooler.
Take sports as an example. Punditry is newsjacking. The pundit isnt involved in the game, but people talk about what they said about it live on Twitter or the next day at work. The differences between you and Alan Hanson can absolutely be addressed:
Theyve earned the right…”