Creating harmony between your PR campaign & disavow file

Branded3 Blogstorm posted, “Creating harmony between your PR campaign & disavow file”

“When working on a link audit, it is very easy to solely look at your disavow file as it is designed to let Google know which links you think are unnatural. Although this approach is correct when considering penalty removal, a tunnelvision view and the temptation to add domains frantically in order to achieve a successful reconsideration can also be harmful for your next great link!

Utilising the Disavow Tool

Launched in 2012, Googles disavow tool has become an integral piece of the puzzle when it comes to protecting a website from Googles penalties. Danny Sullivan from Search Engine Land wrote a great clarification post on the disavow tool which says Dont count these votes! – the perfect way of describing what the disavow tool should be used for.

The tool gives webmasters the opportunity to protect themselves against negative SEO attacks like in the past, whilst also allowing webmasters to regain control of their backlink profile…”
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Key PPC Lessons from B2B Software Companies

Latest post from Pay Per Click Marketing Blog, “Key PPC Lessons from B2B Software Companies”

Pay Per Click Marketing Blog posted, “Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding target and lengthy sales cycle, getting those AdWords leads can lead to high anxiety.

There are many tech lessons to be learned from the US, but that doesnt mean everything is perfected. Particularly for those companies in SaaS and software industries, getting leads is the biggest obstacle and conversions arent quick. Most people dont quickly peruse online for a B2B software solution and buy instantly. The products are often costly, which means an extended sales cycle.

Biggest software sales challenges

You know that your audience is comparison shopping, so youre lucky to even be in the running…”
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How to Make the Most of Sharing Your Articles on Social Media

The latest news from Search Engine People Blog, “How to Make the Most of Sharing Your Articles on Social Media”

“You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words.

Everything you do seems to be just right, and yet your social media numbers are less than stellar. What’s going on? Why aren’t you getting anywhere? How can you get those social users really talking about your brand?

Don’t worry, even the highly popular blogs that have a powerful social presence had to start somewhere. Some even had a difficult time connecting on a social level, and had to take things up a notch before they saw any progress.

Before you run off to spend thousands on a Twitter campaign, let’s get back to basics. These tips are aimed at generating slow growth over time, to allow your blog posts to be shared on social media on a consistent basis. And you know what they say: consistency is key!

Know How Often To Share

Not every social user reacts to re-shared content as well as others…”
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