Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

The latest news from Search Engine People Blog, “Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet”

Ron Hutchison writes, “Your biggest asset for your AdWords account is time — but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how do you have time to check on the performance of your AdWords account?

There isn’t anything that can replace valuable time spent optimizing your account, but there are signs that you can look for to see if your Adwords account is in distress and under-performing.

Limited By Budget

What It Means

Your ads are eligible to run, but aren’t being shown as often as they might be if you had a higher budget. Have you exhausted your daily budget? Have your ads stopped running at 2pm?

What Can I Do

Decrease your bids & ad positions.

By decreasing your bids, you’ll pay less for click. The top ad position is more likely drive a higher cost-per-click. Being in the top ad position, doesn’t guarantee you more clicks…”
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How to Put an Integrated Marketing Plan Into Action

The latest article from Search Engine People Blog is titled, “How to Put an Integrated Marketing Plan Into Action”

“by stefan.erschwendner

Let’s face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it’s hard to define every aspect and it can be even harder to implement.

Fortunately, with a little bit of effort and a better understanding it’s actually not that hard to create an integrated marketing strategy and reap the benefits of this age-old idea. As the web continues to change, the sooner you can get started, the better.

What Is Integrated Marketing?

There are really two different ways to look at integrated marketing, both of which are significant in their own right.

First, integrated marketing is all about meshing the different departments and aspects of a business together to create something significant (whatever that may be) for a company…”
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How to Write 15,000 Words in 11 Hours

Most recent article by Andrei Petrik from Search Engine People Blog is titled, “How to Write 15,000 Words in 11 Hours”

“Typewriter by thorinside

As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time the hour is up over 4,000 words will be generated. Later they will be proofread, edited and be ready for publishing on our blog.

a Super Secret Invite Only Club my email open rate was 100%As digital marketing professionals, we see a great deal of value in sharing our knowledge and creating quality content for our readers. Not only is it part of our jobs to contribute content, we also see it as something we need to do to continuously drive traffic, establish ourselves as subject matter experts and generate leads.

Although blogging is part of our jobs, it doesn’t receive as much attention as our other day-to-day activities. It’s always hard to find the time to blog…”
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