5 Things I Wish I Knew When I First Started Video Production

The latest news from Search Engine People Blog, “5 Things I Wish I Knew When I First Started Video Production”

Daniel Kosir writes, “As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual format, and help add another element to the digital marketing mix.

But I know from experience that producing good videos that provide legitimate value is no easy feat. If you’re trying to expand your content marketing efforts by entering into the digital video milieu, things may not go as smoothly as you expect. Here are 5 things I wish I had known about video production when I first started, which will help you avoid some of the mistakes I made.

1. You Need To Invest In A Good Camera

Fairly obvious, yes, but important nonetheless. No amount of tinkering will improve the quality of your video footage enough to be published if the source footage was filmed using a bad camera (trust me, I’ve tried)…”
[Read more...]

3 Elements to a Successful PPC Campaign

The latest news from Pay Per Click Marketing Blog, “3 Elements to a Successful PPC Campaign”

Will Green writes, “The advertising industry has billions of dollars pumped into it every single year. Pay per click advertising is the most used form of online advertising out there used by millions worldwide. Advertisers don’t want to spend time and money on a campaign which is not going to get them results. After all, the fundamentals to advertising is either to publicise something or make money. Therefore, baring this in mind, here are elements which will help PPC campaigns become successful.


Research Your Keywords

There are many important aspects to a PPC campaign and keywords are definitely one of them. If you choose the wrong keywords, you are risking your campaign overpay for poor traffic and target traffic that is also not at all interested in your campaign’s contents. This is why you need to research your keywords. Find out what keywords work best for you and your campaign.

What I usually do is try to put myself in the mindset of a web user that could be interested in my campaign…”
[Read more...]

7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

The latest news from SEO Chat, “7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF”

“August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs.

Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event:

1. Analytics Swiss Army Knife by @thomcraver of Internet Marketing Ninjas

Analytics Swiss Army Knife from Thom Craver

Mentioned tool: SpyFu

2. PPC Peak Performance: The Definitive AdWords Audit Framework by @LarryKim from @WordStream

Larry Kim’s Presentation at ClickZ Live San Francisco August 2014 from Internet Marketing Software – WordStream

I have also been live-tweeting this session:

#CZLSF an example of an ad that triggers emotion= WIN / ads jackpot! – @larrykim pic.twitter.com/VSYP8IoBLc

Ann Smarty (@seosmarty) August 13, 2014

3. Mobile Advertising in the Marketing Mix for AT&T by @gregstuart

ClickZ Live in SF – Mobile Advertising in the Marketing Mix for AT&T from Greg Stuart

[Read more...]