The latest news from Search Engine People Blog, “5 Things I Wish I Knew When I First Started Video Production”
Daniel Kosir writes, “As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual format, and help add another element to the digital marketing mix.
But I know from experience that producing good videos that provide legitimate value is no easy feat. If you’re trying to expand your content marketing efforts by entering into the digital video milieu, things may not go as smoothly as you expect. Here are 5 things I wish I had known about video production when I first started, which will help you avoid some of the mistakes I made.
1. You Need To Invest In A Good Camera
Fairly obvious, yes, but important nonetheless. No amount of tinkering will improve the quality of your video footage enough to be published if the source footage was filmed using a bad camera (trust me, I’ve tried)…”