Yes, You Should Get An SSL Certificate for Your Website

Latest post from Search Engine People Blog, “Yes, You Should Get An SSL Certificate for Your Website”

“Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a “lightweight signal”, but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it is commonly used by ecommerce sites like Amazon). However, Google is calling for Https everywhere, meaning that it will likely become a stronger ranking signal.

How It Works

URLs that begin with Https are secured using a technology called Secure Sockets Layer (SSL), which encrypts data travelling between a web browser and a web server. In order for a website to use Https, they must first obtain an SSL Certificate, which can be purchased from most major web hosts. SSL Certificates serve to confirm identity and encrypt any data that flows to or from the website…”
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Eight Email Marketers Indicted for Fake Stock Tips via Email

Performance Marketing Insider, “Eight Email Marketers Indicted for Fake Stock Tips via Email”

Performance Marketing Insider say’s, “Anyone who has been online more than a few days has seen advertisements for websites that claim to be able to help you make major profits off of penny stocks. They often ask you to sign up for their email where they will shoot out the hottest penny stock tips as they become available. While most people seem to be aware that these types of get rich quick schemes are never as good as they sound, apparently there are many who are still desperate enough to get scammed.

Eight marketers have been indicted by the Manhattan District Attorney, New York State, on charges that they have defrauded thousands of investors out of over $290 Million. The time period cited in the case is from April 2009 to May 2012. The eight people are accused of using email marketing to send out stock tips on low priced stocks that they believed were poised to be ready to make big gains.

While there is nothing illegal about this on the surface, the trouble comes when it was discovered that these people had already owned the stocks they were promoting…”
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How To Get More Followers On Instagram

Most recent news from Search Engine People Blog, “How To Get More Followers On Instagram”

“When Stanford grads Kevin Systrom and Mike Krieger founded Instagram in 2010 – they didn’t envision that two years later Facebook would purchase their company for $1 billion dollars. When Facebook bought out Instagram, the company had only 13 employees – and today it continues to be one of the most used apps in the world and an industry leader as a photo sharing platform.

While Instagram continues to see rapid growth in its user base – brands of all sizes have also recognized the benefits of being on Instagram. Whether you’re a celebrity, organization, enterprise or small sized business – Instagram is not only being used for photo sharing but also as a communicative and PR tool. (To find out how to get started on InstaGram, click here)

Like most other social media platforms for businesses – the numbers of followers/fans and engagement that your content gets is very beneficial for generating brand awareness…”
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