Ted Baker Analyse A Real PPC Campaign

Will Green posted, “Ted Baker – Analyse A Real PPC Campaign”

Will Green posted, “The last article in the ‘Analyse A Real PPC Campaign’ looked at a website called FindMeAGift.co.uk, who had created both an effective pay per click search advert and landing page to maximise the number of conversions they get through PPC for the holiday season. In this article, I thought it would be a good idea to look at a campaign from a highly recognised brand: Ted Baker.

 

To view Ted Baker’s search advert, I had to type into Google search UK, ‘ted baker’:

The first thing to point out is the fact that Ted Baker have bid for their own brand name through PPC. There are a couple of reasons they might have done this:

To scare off competition – Some campaigns bid on their own brand name so that other advertisers known not to bid for it as well as the brand bidding on their own name will always bid the highest and gain top spot for it. Ted Baker probably have not done this since the web user searching ‘ted baker’ makes clear they want Ted Baker and no other brand…”
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Googles Penguin Update to Experience Continuous Updates

Michael Levanduski from Performance Marketing Insider writes, “If you are running one of the approximately 1 in 10 websites that enjoys first page search results from Google, you are likely somewhat confused by all the jumping around in the SERPs. Starting earlier this month, Google started making some changes, though they didnt initially comment much on what they were doing. It has been difficult to track down anything that the sites really had in common.

Well, it has finally been confirmed that Google has been making a series of fairly small updates to their Penguin algorithm. Dont get too comfortable, however, because the changes arent over yet. Barry Schwartz of SearchEngineLand reached out to Google and actually got an answer. Google said that the updates are not yet complete, and there wont be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates.

This seems to mean that Google will be making much more frequent, though less impactful, updates to the algorithm…”
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Brands get super creative on social media for #Christmas

Most recent article from Branded3 Blogstorm, “Brands get super creative on social media for #Christmas”

“Tis the season to be creative especially when it comes to your social media campaign!

With social networks such as Instagram, tumblr, Pinterest and Twitter attracting millions of users each and every day, there is endless opportunity for brands to build customer loyalty, engage with fans and establish online personalities.

And what better time to truly make the most of this than at Christmas, when people are full of holiday spirit and eager to embrace anything remotely festive?!

Rather than just sticking a Happy Christmas hashtag on the end of a tweet and taking a selfie by the office tree, brands are pushing the boundaries of creativity to spread their merry message this year, which has resulted in some fantastic social media campaigns that have stood out from the rest.

After previously picking our favourite PR campaigns in the run up to the festive season, we decided it was only right to give a nod to the brands that have caused a stir on social too…”
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