Search Engine People Blog has published, “How Small Businesses Should Respond to the Google Pigeon Update”
Search Engine People Blog posted, “SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and user experience that has become part of our world especially since the Google Hummingbird release is also visible in the Pigeon update.
What is the Goal of the Google Pigeon Update?
Google Pigeons goal is to boost small, local business abilities to be found in local searches, helping them to compete against the larger, national brands with marketing budgets seemingly bigger than some local business complete annual profits. It is, essentially, an attempt to level the playing field in the world of local search.
How Can Local Businesses Take Advantage of Google Pigeon?
There are several things that small businesses can do to respond to the Google Pigeon update…”