Android Wear Analyse A Real PPC Campaign

Pay Per Click Marketing Blog has published, “Android Wear – Analyse A Real PPC Campaign”

“The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how Google have coped and reacted through their own online advertising scheme. Here is an analysis of Android Wear’s PPC campaign.

 

To view Android Wear’s PPC search advert, I had to type into Google search UK, ‘smart watch’:

This is the first analysis of a campaign with an advert in the right hand column as I usually look at the area where Sony’s advert is. The right hand column will still get clicks from web users but the CTR will much less than that of where Sony’s advert is and the sponsored shopping results are. It is a fair assumption that the CPC for the right hand column is also much less too which would make it a good addition to a long term strategic campaign…”
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Intermundo Media to Pay $500k in Fines For Mortgage Leads

Most recent news from Performance Marketing Insider, “Intermundo Media to Pay $500k in Fines For Mortgage Leads”

Michael Levanduski writes, “The FTC has recently reached an agreement with Online advertising agency Intermundo Media, LLC (AKA IMM.com aka Delta Prime Refinance) for running deceptive fines attempting to generate mortgage refinancing leads. According to the settlement, the company ran ads that claimed they were able to provide free refinancing. The ads ran on Google, Microsoft, AOL, Yahoo as well as their own websites.

In addition to making the false claims related to the services they were providing, the company also did not include some of the disclosure information that is required under the Truth in Lending Act.

Jessica Rich, Director of the FTCs Bureau of Consumer Protection said the following of this case, An ad that says you can refinance your mortgage for free is clearly deceptive if you have to pay money at some point before you sign on the dotted line. Lead generators need to understand that federal laws governing truth in advertising apply to them as well as everybody else…”
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3 Ways To Rapidly Improve A PPC Campaign

The latest article by Will Green from Pay Per Click Marketing Blog is titled, “3 Ways To Rapidly Improve A PPC Campaign”

“The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways to rapidly improve a campaign. The improvement tips for a campaign selling cars may necessarily not apply to that of a campaign that wants to gain emails from web users to promote email marketing. However, putting this aside, below are some ways most PPC advertisers can improve their campaign to make it much more successful and cost efficient.

 

 

It starts with your advert…make it amazing

The first step to improving your campaign involves the advert. The advert is the first element of your campaign web users will see. For this reason, you need to make sure it is as well designed as possible to gaining clicks not just from web users but contextually interested web users.

What your advert needs to include is a source of information which the web user knows he or she can find out more about if he or she clicks onto the advert…”
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