Showcase: Holiday Autos Famous film journeys quiz

Branded3 Blogstorm, “Showcase: Holiday Autos – Famous film journeys quiz”

Branded3 Blogstorm say’s, “Client: Holiday Autos

Platform: Bespoke design & development

URL: http://www.holidayautos.co.uk/blog/famous-journeys-quiz.html

Background

Holiday Autos is an award-winning car hire comparison site who find the best deals from over 1,200 suppliers to guarantee low rates in over 30,000 locations.

The challenge

The aim for us was to create an interactive quiz which engaged Holiday Autos audience. After a creative brainstorm, we decided to create a quiz on the most famous journeys from well-known movies of all time.

The quiz needed to be a linkable asset and gain social interactivity and shares, so we sat it on Holiday Autos Facebook page and blog.

The quiz also needed to increase brand loyalty amongst existing customers but also appeal to a brand new audience.

Our approach

With the design and development team working closely, we created the interactive quiz using Google Maps which allowed us to plot the actual routes for each question…”
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Social medias starring role in the Scotland #indyref

The latest article from Branded3 Blogstorm, “Social media’s starring role in the Scotland #indyref”

“Even if you arent the most politically-shrewd individual in the United Kingdom, chances are you know a thing or two about the Scotland Independence referendum via social media, particularly over the last couple of months.

Whether youve seen a hashtag on Twitter (as I write this #VoteYesScotland and #ScotlandDecides are both trending) or youve seen memes being uploaded onto Facebook and Instagram, there is no escaping the conversation on social surrounding this landmark in the history of politics.

In fact, according to recent data released by Twitter and search and analytics engine, Talkwalker, social media has played its biggest role in a vote yet. Tweeting activity has surged during the debates, while Facebook has reportedly received more than 10 million interactions (comments, likes and shares) regarding the referendum over a five week period – one of the highest levels of activity ever recorded by the company…”
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How #IceBucketChallenge Used Facebook Videos to Go Viral

Search Engine People Blog writes, “Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was anyone was dumping icy water on their heads and filming the experience for posterity.

The ALS Association was incredibly grateful for the outpouring ” literally pouring! ” of interest in their organization. As of mid-September 2014, the nonprofit had received more than 112 million dollars thanks to the Challenge. It was an incredible phenomenon, and one that other charities will no doubt try to emulate in the months and years to come.

However, make no mistake: The speed with which the Challenge went viral was not an anomaly, nor has it left all marketers scratching their heads. In fact, much of its success can be directly linked back to Facebooks autoplay video system…”
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