Most recent post from Pay Per Click Marketing Blog is titled, “Examples of Good and Bad Landing Pages”
“The ‘Analyse A Real PPC Campaign‘ has been a great success in the sense that is enables advertisers of PPC to see how real life campaigns are run, illustrating the good and bad points associated with them through analysing them. This makes it clear that analysing real life campaigns not only will help you gain information on how the big companies use PPC, but also make you aware of mistakes some PPC campaigns make too so you can be sure it does not affect your campaign.
For this reason, I thought it would be a great idea to simply analyse a selection of landing pages, highlighting the main pros and cons to each one.
A clearly structured landing page with information of a navigation menu and one sidebar to the left of the content.
Sainsbury’s use bullet points with the rule of three to persuade the web user over to a conversion.
However, there is a lot of content on this page which might affect the exit rate of this page…”