Lisa Bolen from Search Engine People Blog most recent post is titled, “Brands That Tell Stories Gain Audiences”
Lisa Bolen posted, “On Storytelling
Brand storytelling is nothing new, however it is a point of difference for those companies that are doing it right. Companies that are crafting strong brand stories are engaging with their customers in a true marketing form instead of hammering advertising messaging. These marketers are building strong connections with customers. In an age where many components of life have become impersonal, scheduled, rushed and mundane they are building that personal connection to a brand.
A Successful Model
For example, how about branded storytelling through a full length movie! Yes, Lego managed that execution flawlessly earning $467 million worldwide and have scheduled a sequel for a 2017 release! Now obviously their brand and audience are a great fit, but it illustrates how a well-planned content program can become a blockbuster – and not just at the movies!
Read more about the content marketing success of Lego herethe content marketing success of Lego here…
In this fast paced society, consumers are demanding lots of information, and control of the information that is coming towards them…”