Zain Shah from Search Engine People Blog posted, “Thanks to all of Google’s black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google.
So what can we do as SEO marketers? Well, we need to get creative on how we acquire backlinks. Below are some completely white-hat and legitimate link building techniques you can start using today with little fear of a Google reprisal.
1. Brand Mentions: this is probably the most overlooked aspect of modern link building. Basically, you want to look for sites that have mentioned your brand or company, but have not linked you to you in any way. A simple way to do this is to use an advanced Google operator. Here’s an easy one:
intext:brand name -site:yoursite.com
Replace brand name with your company name and place your website (without www) in the place of “yourwebsite…”