Carrie Rose Balloch from Branded3 Blogstorm latest post is titled, “Check out @Branded_3’s top 5 campaigns this week”
Branded3 Blogstorm say’s, “Every week, our Comms team get together and summarise our favourite PR and social campaigns of the week. Here, I bring you five of our top campaigns from this week:
Sky Atlantic Polar Bear Takes in Londons Sites
Marking the launch of Sky Atlantics hotly anticipated arctic drama Fortitude, Sky Atlantic have unleashed an 8 ft. long, fully animated adult polar bear into the streets of London.
This PR stunt has been highly popular on social media with many sending in images and videos of their morning experience bumping into a large polar bear. The highly sophisticated prop uses internal monitors linked to hidden cameras, allowing the two performers inside to see and control its movement.
Based on the idea that polar bears are the most dangerous animal on land and present threat to inhabitants, Sky Atlantic wanted to give people an up close experience of what it must be like to come face to face with one of the biggest stars in their new show Fortitude…”