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Editorial Calendars: A Key to Business Publicity
Written by Bill Stoller
Editorial Calendars: A Key to Publicizing Your Business
by: Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp
What is the one thing that all of the best public relations agencies do every year?
They research and compile editorial calendars from publications that are pertinent to their clients business.
You should too.
Whats an editorial calendar?
Editorial calendars are schedules of what topics a publication plans for cover for a particular month. For example, the INC. editorial calendar for July 2003 http://www.inc.com/advertise/magazine/calendar.html states that theyre writing an article on various business services.
Bingo!
If you feel that you can contribute to this particular topic, call or email the editorial department at INC. (try to speak to the managing editor) and find out who (which reporter) has been assigned to write the story. Email or call the reporter and explain how you can contribute. Its that simple -- it takes less time than writing this article - and is much more effective than blast-faxing a garbage bound press release to inappropriate reporters.
Final thoughts: Many publications post their editorial calendars on their Web sites -- usually theyre found in their advertising media kits. Otherwise, contact the publications advertising departments and ask for a calendar. Check for editorial deadlines - many publications work 6 months in advance.
You can find a list of 2003 editorial calendars for the largest publications at: http://www2.ragan.com/media/pr/edcal2003.pdf
Bill Stoller, the Publicity Insider, has spent two decades as one of Americas top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp hes sharing -- for the very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bills exclusive new site: http://www.PublicityInsider.com
Additional Articles by Bill Stoller
How to Tap in to the Holiday Publicity Bonanza
Smashing the Myth of the Press Release
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