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Getting Lucky with Systematic marketing
Written by Charlie Cook
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had referred me. When I mentioned that I had met Jeff over two years ago, Barbara said that I sure was lucky he still remembered me.
Luck had nothing to do with it. Jeff asked to be put on my mailing list after we met. He gets my weekly ezine, full of marketing ideas he can use. Over time, Ive demonstrated my expertise to Jeff and he trusts me enough to refer me as a speaker.
Are you relying on luck to get people to remember you?
When Jeff had a need or when someone he knew wanted an expert in marketing, my name came to mind. Why? Because I have a SYSTEM for promoting my marketing products and services that helps people remember me when they have a need.
Do you have a system that generates a steady stream of clients?
Over the years Ive perfected a marketing strategy that generates a steady stream of prospects, clients and income. It is based on five core marketing principles and associated marketing tactics.
Why use a marketing system?
When you have a system, each one of your marketing efforts works to support your other marketing efforts. Each action you take builds on the previous action. Your marketing is cumulative. In my case this means that each month, I have an additional thousand or more qualified prospects interested in my services and products.
What are some of the elements of a successful marketing system?
1. Attract Attention
Learn how to explain what you do so that people quickly see how you can help them. All you need is a one-sentence description of who you help and the solution you provide; a marketing message or elevator speech. Use it on your business card, in your brochures, on your web site and in your ads.
2. Establish Your Credibility
Provide proof of how well your services and products work. Testimonials describing results work well. Articles, case studies and helpful tips show people how you think and how you can solve their problems.
3. Prompt Qualified Prospects to Contact You
Use your fr report, test drive, workshop, etc. to prompt prospects to give you their contact information. If they read your ezine, or visit your web site, give them a reason to tell you what they need and want so you can contact them.
4. Stay in Touch
Whether a prospect came to you as a result of an ad, referral, web search, or a mailing, regularly send them mail or email and demonstrate your expertise with ideas they can use.
5. Educate Your Target Market to Create Demand
One of the biggest barriers to sals is that your prospects dont know you, the range of your services you provide, or why they need your products and services.
Prospects wont hire you if they dont understand the need or the benefit. Use your regular communication to educate prospects about the problems you solve and to create a perception of need on their part and then they will want to use your services.
Still waiting to get lucky with your marketing? Use a systematic approach to marketing your business and generate a steady and reliable stream of clients and customers.
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2004 © In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Fre Marketing Plan eBook, 7 Steps to get more clients and grow your business at http://www.marketingforsuccess.com
ccook@marketingforsuccess.com
Additional Articles by Charlie Cook
5 Ways to Generate Leads with Your Web Site
8 Common Marketing Mistakes
Are You Ignoring These Marketing Principles
Are You Marketing to Your Potential
Are You Marketing With A Deaf Ear
Are Your Emails Gettting Through
Building Web Pages That Move People To Buy
Catch More Clients Using Strategic Networking
Creating Marketing Fireworks
Creating Sales Conversations
Explaining What You Do in 15 Seconds
Frugal Marketing
Get Business Now Play by the Marketing Rules
Getting Noticed by the Search Engines
GOT MEME How to Attract Your Clients and Customers Attention
How to Avoid the Marketing Blues with Your Offers
How To Generate Leads And Grow Your Business
How to Get the Right Clients and Avoid the Wrong Ones
How to Grab Attention with your Headlines
How to Keep Your Business Healthy
Is Your Marketing Full of Holes
Is Your Marketing Message Holding You Back
Is Your Marketing Strategy Killing Your Profits
Let Your Mistakes Improve Your Marketing And Your Profits
Marketing Smarter to Earn More
Moving Beyond Marketing Rituals to Increase Profits
Open the Door to More Business with Your Ideas
Overcoming Objections to Price
Overcoming Your Biggest Marketing Obstacle
Removing Obstacles to Sales
Shift to Full Power Marketing
The Key to Eliminating Objections and Increasing Sales
Use Product Research to Position Yourself as the Expert
Using Your Web Site to Grow Your Business
What Is the Most Effective Way to Advertise
What Is Your Marketing Really Costing You
WHERE TO FOCUS YOUR MARKETING
Which Of These Words Attract Your Clients
Why Some Web Sites Sell and Others Dont
How To Measure Your Websites Perf0Rmance
Marketing Tricks or Treats
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