|
Getting Noticed by the Search Engines
Written by Charlie Cook
Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. But youre only getting a handful of visitors currently. What is the first thing to do to help people find your site?
A top listing in the search engines, especially in Google, can increase visitors to your web site and help. Lets say you sell web design services. If your site was at the top of the list when people searched for web design in Google, it could increase the number of people who know you exist and know what you do, by a factor of ten or more.
You may already know that a top listing in Google will help your business, but at present you are having a tough time even finding your site in the Google search engine listings. What can you do to help Google find your listing and put it as close as possible to the top of the list?
Submitting Your Site
Google uses a spider to look for links from one site to another and to add information about additional sites and web pages to its database. Googles spider is very active and may already have found your site. If any other site has a link to your site and is listed by Google, Google may have found your site on its own. To find out if your web site is listed, just type in www.yoururl.com into the query box at www.google.com and press search.
If your site isnt listed, you can prompt Google to spider to it at http://www.google.com/addurl.html Submit your primary url and Google will find the rest of your site.
Getting your site listed by Google and the other search engines is the first step. Next you need to make it easy for the search engines to code your site pages correctly and move them towards the top of their listings. Heres how:
Picking the Right Keywords
If you want your prospects to find your site use the words and phrases most commonly associated with your product or service in your web pages. These are called keywords. In selecting your keywords, think about the problem your prospects want to solve. If you sell ergonomic chairs, which will work best, comfy chairs or eliminate back pain or ergonomic chairs?
Pick keywords that people use the most frequently. Test different keywords and keyword combinations and compare the number of searches that result from each using http://inventory.overture.com/d/searchinventory/suggestion/
Using Your Keywords
To help the search engines know what a web page is about, use your top keywords 6 to 8 times on a page. If you sell a number of different products and services, build individual pages for each set of keywords.
Make sure you dont just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so the copy reads well for both visitors and the search engines.
Linking Your Own Keywords
Once you have your individual product or service pages optimized for your keywords, link other pages on your site to them using your keywords again. If you have articles on your site on back pain, link your keywords to the corresponding optimized page from 4 to 5 other pages.
Building Incoming Links to Your Site
The above steps lay the groundwork for getting noticed by the search engines. The next step in getting your site listed at the top of the search engines, and particularly Google, is the number of links found from other sites to your site.
Your sites link popularity is one of the most important factors the search engines look at in ranking your site. When the search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links.
How many links do you have to your site? Use http://www.linkpopularity.com to see. You can also use this site to find the number of links to your competitors sites, and identify who has links to them.
Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back.
Link Example:
Attract more clients with Charlie Cooks Free Marketing Plan Guide and grow your business. Learn how to generate more leads and increase sales with the articles and marketing manuals on this site. Highly recommended. http://www.marketingforsuccess.com
Get noticed by the search engines and many more people will visit your web site so you can market your products and services to them.
2004 © In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, 7 Steps to get more clients and grow your business at http://www.marketingforsuccess.com
Additional Articles by Charlie Cook
5 Ways to Generate Leads with Your Web Site
8 Common Marketing Mistakes
Are You Ignoring These Marketing Principles
Are You Marketing to Your Potential
Are You Marketing With A Deaf Ear
Are Your Emails Gettting Through
Building Web Pages That Move People To Buy
Catch More Clients Using Strategic Networking
Creating Marketing Fireworks
Creating Sales Conversations
Explaining What You Do in 15 Seconds
Frugal Marketing
Get Business Now Play by the Marketing Rules
Getting Lucky with Systematic marketing
GOT MEME How to Attract Your Clients and Customers Attention
How to Avoid the Marketing Blues with Your Offers
How To Generate Leads And Grow Your Business
How to Get the Right Clients and Avoid the Wrong Ones
How to Grab Attention with your Headlines
How to Keep Your Business Healthy
Is Your Marketing Full of Holes
Is Your Marketing Message Holding You Back
Is Your Marketing Strategy Killing Your Profits
Let Your Mistakes Improve Your Marketing And Your Profits
Marketing Smarter to Earn More
Moving Beyond Marketing Rituals to Increase Profits
Open the Door to More Business with Your Ideas
Overcoming Objections to Price
Overcoming Your Biggest Marketing Obstacle
Removing Obstacles to Sales
Shift to Full Power Marketing
The Key to Eliminating Objections and Increasing Sales
Use Product Research to Position Yourself as the Expert
Using Your Web Site to Grow Your Business
What Is the Most Effective Way to Advertise
What Is Your Marketing Really Costing You
WHERE TO FOCUS YOUR MARKETING
Which Of These Words Attract Your Clients
Why Some Web Sites Sell and Others Dont
How To Measure Your Websites Perf0Rmance
Marketing Tricks or Treats
|
|
|
|
