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How To Use the Multiplier Effect in Web Marketing
Written by Michael Southon
One of the most exciting things about doing business online is the Multiplier Effect. Its the principal factor behind some of the fortunes that have been made on the Internet.
How does it work?
The Multiplier Effect occurs when your marketing technique either:
A) replicates itself over and over again, or B) feeds into other marketing techniques
A classic example of the first kind of Multiplier Effect is the Free E-Book.
Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and its now being offered on 100 websites, and so on.
The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique.
A good example of this is Link Exchange.
Lets say you get links on 100 different websites. When the Search Engines spider those websites, they find your link. Your link popularity then increases and as a result, your ranking in the Search Engines goes up.
This kind of Multiplier Effect often results in a feedback loop.
Because your website now ranks higher in the Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking in the Search Engines, and so on.
Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops off the FFA site and you have to start again.
One of the most powerful Multiplier Effects I know of occurs when you write Ezine Articles.
The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. But the benefits dont stop there.
When your Articles are posted on other peoples websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking in the Search Engines goes up - more traffic. Eventually youll find your Articles appearing in Free E-Books - even more traffic.
As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point its virtually unstoppable.
Here are 2 ways you could start using the Multiplier Effect:
1) Launch a Free E-Book
Start collecting Ezine Articles on a particular topic. The topic could be Search Engine Positioning, Website Design, Affiliate Programs, Ad Writing, Choosing a Web Host, or it could be on Parenting, Gardening etc.
When you have about 25 good Articles on your chosen topic, contact the Authors and ask their permission to include their Articles in your Free E-Book (with the Authors Resource Box).
Make sure your free E-Book has plenty of links back to your website.
The secret to making this technique work is to ensure that your Free E-Book is closely related to the theme of your website. For example, if you market Search Engine Submission tools from your website, an excellent topic for your Free E-Book would be Search Engine Positioning.
Heres a tip that will help you find out exactly how much traffic youre getting from your Free E-Book.
Make a copy of your index page and re-name it something else, such as: http://www.yourdomain.com/free-ebook.html
In your Free E-Book, instead of linking to your home page (index.html), link to the duplicate home page (free-ebook.html). This way, youll be able to check in your webstats exactly how many visitors are coming to your website from your Free E-Book.
Include a short note on the index page of your Free E-Book telling people that they are welcome to give away your E-Book from their website.
Then submit your Free E-Book to these directories:
http://www.zdnet.com
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.reportsearch.com/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html
2) Write Ezine Articles
Whatever you do on the Web, you must have picked up dozens of tips along the way - tips that would be very useful to other people who are just starting out.
Turn those tips into a series of articles, give them catchy titles and submit them to these article announcement lists (youll have to subscribe first):
mailto:article_announce-subscribe@egroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com
Then put your articles on autoresponder and submit them to these online article archives:
http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/
http://www.ezadsuccess.com/articles/submit.shtml
Think of your Articles and Free E-Books as seeds - scatter them around and then watch them bear fruit and multiply.
(c) 2000 by Michael Southon
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com
Additional Articles by Michael Southon
How To Create a Perpetual Traffic Generator
Is Your Ezine Being Zapped
5 Power Tips To Double Your Sales
A Guide To Automated Email Marketing
Eight Tips for Ezine Writers
Great Ideas For Your Next Article
How To Boost Your Affiliate Sales With Free Articles
How To Choose the Right Ezines For Your Ads
How To Create and Market Your own EBook
How To Make Your Resource Box Sell
How To Mind Map Your Business
How To Reverse Engineer Your Success
How To Set Up an Ezine Encyclopedia
How To Tweak Your Website For More Sales
How To Use Articles To Build Your Affiliate Program
How To Win The Affiliate Game
Interviews with WellKnown Ezine Writers 1 Bob Leduc
Interviews with WellKnown Ezine Writers 2 John Colanzi
Interviews with WellKnown Ezine Writers 3 Shelley Lowery
Popularity Your Key to a Page 1 Listing
My First Year In Cyber Space
Profit From The Author Inside You
Read Faster Read Smarter
Review eBook Secrets Exposed
Review Profit From The Author Inside You
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