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Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
Written by Martin Lemieux
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.
This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well, lets condition ourselves to promote everything available within your site...
Search Engine Marketing is crutial for all companies who want to succeed online. Im sure at one point or another, you will hear how Optimizing your site for search engines is crutial. Of course, they arent fooling you, it is a crutial marketing tactic but, what is also crutial is learning how to use different tools to boost your search engine placements once youve optimized your site for the web.
So lets talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.
LINK EXCHANGES:
Link popularity has become a norm for most small companies to implement in their daily promoting activities. Heres the problem, most companies that perform link exchanges daily fail to utilize it to their advantage. For ex. Lets say you perform approximately 10 link exchanges daily. For each one, you submitted your link www.yoursite.com. What youll want to start implementing is submitting 10 different links within your site.
Ex Link Exchanges:
Link #1: http://yoursite.com
Link #2: http://yoursite.com/resources
Link #3: http://www.yoursite.com/services
And so on...
A good strategy would be to open up Note Pad and create all the links you want to promote.
Add each link
Assign an appropriate title to each link
Create an appropriate description for each link
Now all you have to do is to copy and paste each link when performing your daily link exchanges.
WRITING ARTICLES:
Do you write articles to promote your site??? If you do, then you probably have created a Resource Box at the end of each article right??? Good, lets change the resource box a little.
My site is host to 100s of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors) Typically only add the main page of their web site within their resource box.
Ok, lets say you write articles about Search Engine Marketing. At the end of the article, add a link to a page on your site that talks about Search Engine Marketing or something similar.
Ex. http://www.yoursite.com/search_engine_marketing.html
So with that in mind, try revising all your articles to point to specific pages on your web site.
DIRECTORY SUBMSSIONS:
Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page. This is ok though, there are literally 100s of other directories that will allow you to submit any page you want.
Experiment with this and try to change up all your links when your submitting to directories.
I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.
So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page. Be creative with this and look for more strategies you can implement this tactic with.
Martin Lemieux
Smartads - President
http://smartads.info/top-10/download
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Additional Articles by Martin Lemieux
A Network Of Web Sites Is Not Enough
Attack Smaller Searches To Get The Big Ones
Do not post to FFAs Free For All Sites Link Farms
Effective Ineffective Ways To Add Banners
EyeTrack III Can It Really SEE Your Visitors Thought Patterns
For Newer Sites Web Marketing Depends On Titles Links
Getting Visitors To Stay Through Web Based Marketing
Google is Quickly Changing
Google Page Rank Is Dead Or Is It
Google Page Rank Is Dead Part II
Google Ranking WITHOUT ever submitting to Google
Link Exchanges What they can do for your business PART 1
Link Exchanges What they can do for your business PART 2
Marketing Articles Promoting Your Site Twice
Pay Per Click Search Engine Marketing Starting A Campaign
Persistant Advertising Will Do No Harm
Selecting The Title Of Your Link Exchanges
Share Your Knowledge Write It And They Will Come
Telemarketers Dont Like Them Heres An Idea For Ya
The Buzz About Links What About Yours
You Attract Who You Are On The Internet
Google Is Taking Descriptions From Alexa
Google Onsite Advertiser Let The Bidding Wars Begin
Optimizing Google Adsense For Better Performance and More Money
Is AOL Spam Reporting Banning Your Site
ReUse The Links You Have When Revising Your Site
Independent Search Engine Directory Network ISEDN Breaking News
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