|
Pay Per Click Search Engine Marketing - Starting A Campaign
Written by Martin Lemieux
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?
Dont fight the battle, win the battle by utilizing pay per click search engine marketing!
1st Thing 1st: Testing Your Market Place...
If youve never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.
The key is to find what your potential customers are searching for. Theres no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.
Huh? If youve never seen these small ads within Google, go to: http://www.google.com
If you type in web design in googles search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.
Underneath the small green boxes, you will see a link that says; Place your ad here. Another route is by going here: http://adwords.google.com
Please do yourself a favor and deticate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.
Youll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.
Try coming up with an ad thats catchy and to the point!
Ex. Legal Services
Get A FREE Consultation!
Legal Services in Ontario
legalservices.com
After that you need to predetermine the Key Phrases you think that your potential clients are typing in Google when it comes to your product or service.
EX. Legal Services.
When Google asks you to enter your key words or phrases, you might want to try entering something like this....
Legal Services
Lawyers in Ontario
Law Services
Lawyer Services
Lawyer Services in Ontario
Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that dont work at all.
Please Note: I am using Googles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.
Once youve entered your Key Words & Phrases now youre going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.
Ex. If someone searches Legal Services, you enter that you will pay a maximum of 0.07cts per click.
This will give you a pre-qualified potential client for 0.07cts.
Lets move on a little now..
Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your Key Words & Key Phrases are performing with your campaign.
It might read something like this....
Legal Services -- Ad was viewed 2000 times -- Clicked on 100 times.
Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on 9 times.
Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.
KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.
Are you ready???
Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.
1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.
Ex. Lets use Lawyer Services again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this...
5) Legal Services.com
Our firm is dedicated to helping you win your case each and every time.
Cost: $0.10
The key is to look at the cost. The cost is what Legal Services.com was willing to pay for the 5th search engine placement.
And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.
I recommend to all my clients to atleast master the Google Adword program. Googles search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!
Good Luck To All!
Martin Lemieux
Smartads - President
http://www.smartads.info
Affordable web site design & Web Site Marketing Tips
http://www.flyinggelatingames.com
ASES - Affordable Search Engine Specialists
GOING TO PUBLISH THIS ARTICLE?
Send us a note of the location so we can add a link on our site to where you have used the article! http://www.smartads.info/contact
Additional Articles by Martin Lemieux
A Network Of Web Sites Is Not Enough
Attack Smaller Searches To Get The Big Ones
Do not post to FFAs Free For All Sites Link Farms
Effective Ineffective Ways To Add Banners
EyeTrack III Can It Really SEE Your Visitors Thought Patterns
For Newer Sites Web Marketing Depends On Titles Links
Getting Visitors To Stay Through Web Based Marketing
Google is Quickly Changing
Google Page Rank Is Dead Or Is It
Google Page Rank Is Dead Part II
Google Ranking WITHOUT ever submitting to Google
Link Exchanges What they can do for your business PART 1
Link Exchanges What they can do for your business PART 2
Marketing Articles Getting A Better Search Engine Rank For All Of Your Pages
Marketing Articles Promoting Your Site Twice
Persistant Advertising Will Do No Harm
Selecting The Title Of Your Link Exchanges
Share Your Knowledge Write It And They Will Come
Telemarketers Dont Like Them Heres An Idea For Ya
The Buzz About Links What About Yours
You Attract Who You Are On The Internet
Google Is Taking Descriptions From Alexa
Google Onsite Advertiser Let The Bidding Wars Begin
Optimizing Google Adsense For Better Performance and More Money
Is AOL Spam Reporting Banning Your Site
ReUse The Links You Have When Revising Your Site
Independent Search Engine Directory Network ISEDN Breaking News
|
|
|
|
