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Super Adjectives Boost the Power of Your Copy
Written by Karon Thackston
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.
Look at these examples to see what I mean:
Before
Great Top for Hot Summer Days
When its hot outside, this top will help keep you cool. Made of cool nylon, youll love how it sheds moisture. Available in four pastel colors.
After
Perfect Tank Top for Hot Summer Days
When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, youll love how it sheds moisture. Available in four spring-fresh colors.
See the difference? The latter paints a more vivid picture of the tank top than the former.
Try this
Before
The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level and dress your home for any occasion.
After
The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level and exceptionally dress your home for any occasion.
Whats the difference? Why are the afters so much more powerful than the befores? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives arent the answer. You need Super Adjectives to entice your readers. For example, instead of just cool nylon, we say breathable nylon. The colors arent just pastel colors, they are spring-fresh colors. When you read that, you begin to envision what the colors look like. They arent deep, dark colors. They are delicate shades found during the springtime.
Instead of saying a unique selection, we said a distinctive selection. Rather than quality craftsmanship, its expert craftsmanship. Not just dependable performance, but whisper-quiet performance.
Where do you find these Super Adjectives? They are all over the place! Heres a short list. You can also visit free sites like http://www.thesaurus.com for more.
Adjectives vs. Super Adjectives
Appealing attractive, alluring, fascinating
Best excellent, unsurpassed, paramount
Cool trendy, fashionable, hip
Different unusual, exclusive, special
Easy effortless, trouble-free, user-friendly
Fabulous tremendous, magnificent, remarkable
Handy functional, ideal, well-suited
Improved enhanced, superior, refined
Leading first-rate, top-notch, supreme
Mouthwatering tasty, savory, succulent
New innovative, fresh, inventive
Powerful forceful, persuasive, compelling
Reliable dependable, steadfast, trustworthy
Safe secure, fully guarded, guaranteed
Unique distinctive, rare, matchless
Vivid vibrant, brilliant, stunning
Wonderful magnificent, amazing, astonishing
Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.
By Karon Thackston 2004
http://www.learn-copywriting.com
Tired of endlessly searching the Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available.
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Tired of endlessly searching the Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit Learn Copywriting today for the widest collection of the most popular copywriting resources available.
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