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What Posting Articles Online did for my Google Page Rank in 90 Days
Written by Dr. Lynella Grant
Article Marketing Builds Momentum and Traffic
When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But Ive since learned about equally important considerations--like the Page Rank of the site where it appears.
Each article was written to inform and appeal to the human readers. Search engines were incidental in my mind. I wasnt systematic about submitting new ones on a regular basis so they built momentum. Nor was I careful to emphasize my websites keywords and principal theme. But I do now--it matters. Despite that, the articles already posted have been hard at work for me.
My list of places for submitting keeps expanding. And its further refined with every article posted. After a year and a half, thats a large list (nearly a thousand). And Im a known quantity with sites and ezines that consistently post my contributions. My best-received article to date shows 181 Google mentions (with their related incoming links).
Starting from Zero Online Visibility
I launched a new website mid-June, 2004, using article marketing as the primary traffic-building strategy (Yellow Page Sage, getting your Yellow Page ad and website working together). The first article was a strong one, getting 135 Google cites.
Over the next three months I wrote and posted seven articles related to Yellow Pages or Local Search. The website also provided extensive information about Yellow Page advertising by other authors--making it very sticky and content-rich.
Creating an Article 12-pack
After they were submitted to my list, I combined those seven articles with five of my prior marketing articles - twelve in all (with a link to each article). Instead of offering them as onesees, I now send the whole batch (letting the receiver pick what they want).
I prepared a letter offering the 12-pack, asking if they want to receive similar future ones. That letter is only sent to websites Ive visited. Id never offer it to a site unless theres a good fit. Sending out the 12-pack is an ongoing activity, and another way to expand my list. Some websites have posted the whole set - twelve return links from one letter!
Surprise! Google Noticed me!
Since I was busy getting the site polished and launched, it caught me by surprise that in two months my Google Page Rank was 3/10 (the first time I checked). And the following month it had climbed to PR 4/10 - without doing anything but post seven articles. I didnt yet realize it was getting extra mileage because of the strength of my list. So moving to PR 5/10 cant be too far off, can it?
Then I started paying serious attention to Page Rank--the posting sites AND mine. Page Rank shows the extra importance that Google gives to the number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank.
Two Things I didnt Know When I Started Posting Articles First - I posted my articles to get website traffic and incoming links (via the Sig at the end of each article). I treated every article appearance as equivalent. But Google doesnt. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score.
So Ive re-assessed my list. Websites with higher Page Rank are now my A List. Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links.
Second - I didnt realize that the Page Rank of a website doesnt exist. Every page on a site has its own Page Rank. (Although there are ways to make every page on the website share the same Page Rank, its not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictates the way I organize external links on my own websites.
Get a Free a Page Rank Tool
To assess other sites, you need a Page Rank tool. You can compare multiple sites at
http://www.phplivesupport.com/google_pagerank.php
Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website.
http://www.lilengine.com/tools/pagerank-tool.php
Articles Give your Ideas a High Profile all Over the Internet
The benefits of article marketing are well documented. And if it can build your Page Rank as well, its even a better use of your time. Start writing and posting articles that show your expertise. And start getting the traffic and attention youd been wishing for.
Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the body language of printed materials Author, The Business Card Book and Yellow Page Smarts grant@promotewitharticles.com (719) 395-9450
Additional Articles by Dr. Lynella Grant
AttentionGrabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Combine Your Yellow Page Ad and Web Site for Maximum Profits
Dropped Jaw Syndrome Your Fastest Most Reliable Market Test
How to Critique Your Own Yellow Page Ad
Jump from Unknown to Widely Quoted in One Week
Local Search and Internet Yellow Pages A Whole New Vocabulary for Small Business Sales
Woo the Buyers Limbic Mind or All Your Sales Efforts are Wasted
Speakers and Trainers The Internet is Your Biggest Megaphone
5 Things More Important to Internet Buyers than WHAT Youre Selling II
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