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Why Your Spelling Doesn't Matter
Written by Craig Garber
Do you find it strange that Im a writer and yet
occasionally, youll find simple words in my daily e-mail
messages, and the spelling of them is completely wrong?
Know why this happens (besides the fact that Im not a big
spelling fan?
The answer is simple: First, sometimes misspelling a word
every now-and-again makes you look more human, and
anything you can do to make yourself more human, also lets
your prospects relate better to you.
Second, its actually an involvement devise for many of the
people on my list.
(Oops, I meant device -- got cha.)
And as you know, if you want to sell something, getting people
involved with you -- on any level -- is always good, right?
I mean, youd be astounded at how many people send us in
e-mails pointing out all my spelling errors -- and look,
its not like I make hundreds of them or anything like that!
People actually seem to feel good they found spelling
mistakes made by a copywriter.
The irony of it is just too great for them to ignore.
So bluntly, having some spelling errors in my sales copy,
is... for some people on my list, a great way to get them
involved with me.
And lastly, the truth is, sometimes I just mess up!
Ive got my hands in more pies than youd ever imagine.
Between client work and my own projects, Im involved in no
less than 10 things at any one given time.
And that doesnt even begin to include my consulting clients
and sales copy reviews.
So dont be surprised if you see a spelling error every
now-and-again in my daily e-mails -- given the volume of
work I have on my plate, its just bound to happen.
Plus, remember -- Im the King Of Copy, not the Sultan Of
Spelling, right?
And like Clint Eastwood said in Dirty Harry, A mans got to
know his limitations.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives youve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this
tip, then do the right thing and forward this
tip on to them, right NOW!
Craig Garber is Americas Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com.
Additional Articles by Craig Garber
3 Reasons Why You MUST Use Subheadlines In Your Sales Copy
7 Ways Television Influences Your Prospects Behavior And How To Leverage This Into Money In Your Po
How To Legally Spy On Your Competition
How To Multiply Your Profits By Simply Cloning Yourself
How To Avoid Putting Your Prospects On The Defensive
Why Saying TOO Much Is Costing You Sales
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