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E-Z GRO Opt-In Mailing List Techniques
Written by Shon Christopher
An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door - or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.
Its hard to count on someone returning to your web site seven times - but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.
The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use - but dont be afraid to think outside the box to sign up folks who drop by your web site for a short visit.
Start with a good reason for people to join your opt-in list.
People dont join opt-in lists out of the goodness of their hearts - they opt in because youre offering them something of value. What have you got to offer?
- Get a 10% discount on all purchases over $25 - exclusive to members of our mailing list!
- Find out about our newest products through our opt-in mailing list!
- Well keep you up to date on the latest developments in [insert your field here].
- Special discount prices and offers exclusively for members of our mailing list.
Get the picture? Youre not saying, Hey, can I keep bugging you to try to sell you stuff? Youre offering a service - Ill let you know when Ive got good stuff you want to buy.
Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people cant join your opt-in list if they dont know about it. Put an invitation to join your email list on every single page of your site - and make the invitation enticing.
Practice opt-in list building everywhere.
Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.
Bribe people to sign up with a free gift.
Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.
Offer incentives for referrals.
Shon Christopher is the owner of http://www.advancedmarketingsoftware.com which offers 11 powerful software toolkits created especially for webmasters and affiliates to help them drive website traffic and increase sales.
Additional Articles by Shon Christopher
A Successful List Means Profit Increase
OptIn List Building Is A Provable Success
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