How To Create An Effective Email Marketing Campaign

Written by Spencer Steele

Email marketing is a cheap, efficient way to spread the word about a product or service. While a large number of companies have started to embrace email marketing as a key weapon in their promotional efforts, very few do it the right way. Here are some tips to ensure your campaign is successful.

1. No image only emails - Many people create an exciting graphic and then dont include any text in the email. This will increase the chance of your email ending up in the recipients spam folder. Also, huge images take a long time to load and many people just dont have the patience to wait.

2. Dont use attachments - Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, many people are skeptical about opening attachments.

3. Include the recipients name in the email. You are more likely to read an email addressed to you then a generic one. Most email marketing solutions like Bsleeks Intellicontact ( http://www.bsleek.com/emailmarketing ) come equipped with an easy feature for adding the recipients name in the email.

4. Dont write in all capital letters - People look at this as if they are being shouted at. Its completely annoying and obnoxious.

5. Dont write wordy paragraphs - People like to read short, to the point paragraphs. Youll completely lose their interested with too many words. Just stick to the point and make sure you make your most important points only.

6. Make it humorous - People like to laugh. Dont be afraid to make people laugh in your newsletter. Be personable and try to talk to your newsletter subscribers as if they are friends.

These are a few tips to help you maximize the results of your email marketing campaign. Email marketing can be a fun, exciting and effective way to communicate your message. Communicate frequently with your subscribers and always remember to treat them like gold!

Spencer Steele is an email marketing expert. To find out more about his top tier, yet affordable email marketing solution check out http://www.bsleek.com/emailmarketing.