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5 Power Tips To Double Your Sales
Written by Michael Southon
How Can I Double My Sales? - that must be the silent prayer of thousands of webmasters.
There are two ways to do it: you can either double your traffic or you can double your conversion rate.
Lets say you have a conversion rate of 2% (1 sale for every 50 visitors) and you get 100 visitors a day - youre getting 2 sales a day. You could get 4 sales a day by increasing your traffic to 200 visitors a day.
But you can get the same result - with your existing traffic - by doubling your conversion rate (2 sales for every 50 visitors).
Here are 5 ways to double your conversion rate:
(1) Direct Response: Make sure your website is a Direct Response Website. A DRW is a site where the only options are to Buy, Bookmark, or Leave. The more options you give your visitor, the less likely they are to buy.
(2) Free E-Books: Include Free E-Books as bonus gifts with your product. This can easily double your sales - especially if the Free E-Books are genuinely useful. Here are some places you can find Free E-Books:
http://www.free-ebooks.net/
http://www.ebookdirectory.com/
http://www.ebooksnbytes.com/download.html
(3) Testimonials: Make sure you have plenty of testimonials on your website. Preferably, they should be from customers who have achieved results from your product (e.g. more traffic, more sales, saved time etc).
(4) Follow Up: Youve probably heard this over and over again but its worth repeating - people have to see you your message about 7 times before they buy. The biggest mistake you can make is to try and sell your product on the first contact alone.
It just doesnt work, and the statistics bear this out: the 1st contact produces 2% of sales, the 5th to 12th contact produce 80% of sales.
So in your ezine ads and at your website, offer something free in exchange for an email address. And then follow up with sequential (or follow-up) autoresponders.
Here are some sites that offer free follow-up autoresponders:
http://www.auto-responders.net
http://www.informationbyemail.com
http://www.getresponse.com/orderfree.html
http://www.rapidreply.net/free_features.htm
(5) Backend Sales: Its no secret that successful businesses make up to 80% of their sales from previous customers. Why? Because people who have bought from you before are much more likely to buy from you again (they know you, they trust you, they were happy with your product).
The hard work in marketing is getting a customer. Once you have a customer, theyll buy from you over and over again.
Contact your previous customers and let them know about another product that compliments the product or service they bought from you. Experts reckon that the value of a lifetime customer lasts about 3 years - make use if it.
If you follow these 5 tips, you may well find that you can double your online sales with the traffic you already have.
Wishing you every success!
(c) 2001 by Michael Southon
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com
Additional Articles by Michael Southon
How To Create a Perpetual Traffic Generator
How To Use the Multiplier Effect in Web Marketing
Is Your Ezine Being Zapped
A Guide To Automated Email Marketing
Eight Tips for Ezine Writers
Great Ideas For Your Next Article
How To Boost Your Affiliate Sales With Free Articles
How To Choose the Right Ezines For Your Ads
How To Create and Market Your own EBook
How To Make Your Resource Box Sell
How To Mind Map Your Business
How To Reverse Engineer Your Success
How To Set Up an Ezine Encyclopedia
How To Tweak Your Website For More Sales
How To Use Articles To Build Your Affiliate Program
How To Win The Affiliate Game
Interviews with WellKnown Ezine Writers 1 Bob Leduc
Interviews with WellKnown Ezine Writers 2 John Colanzi
Interviews with WellKnown Ezine Writers 3 Shelley Lowery
Popularity Your Key to a Page 1 Listing
My First Year In Cyber Space
Profit From The Author Inside You
Read Faster Read Smarter
Review eBook Secrets Exposed
Review Profit From The Author Inside You
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