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How To Reverse Engineer Your Success
Written by Michael Southon
The best and fastest way to learn how to make money on the Internet is to buy the marketing books of successful web marketers. You can find a selection of marketing books at these sites:
http://www.ebooksnbytes.com
http://www.freezineweb.com/mktg-books.html
http://www.free-ebooks.net/
http://www.ebookdirectory.com/
But theres also another way: study their web sites and reverse engineer their success.
The great thing about the Internet is that everything is visible - nothing is hidden. If its working for them, you can find out exactly how theyre doing it by studying their site.
Subscribe to their Newsletter and examine their Welcome Message.
Analyze their Newsletter and see exactly how they use it to generate income.
Sign up for their free autoresponder course and find out why it produces sales.
Check out which affiliate programs they promote.
Read their free eBooks and discover how they bring in new customers.
Here are some examples:
Recently I signed up for the Newsletter of someone who makes $130,000 a year just from affiliate programs. I wanted to see how he was doing it. What I noticed was that he doesnt even try to sell the affiliate products - he tells his readers how much he makes from those programs. Naturally, they join (through his link). The result? He has an army of sub-affiliates who do the selling for him.
In another Ezine I recently saw a 40 word ad that interested me. I clicked on the link, and instead of taking me to the home page of the product, it took me straight to the order form. Very clever, and very effective.
A few weeks ago I subscribed to a free autoresponder course - 12 daily web marketing lessons. Many people never finish these free courses. They unsubscribe half way through.
But this marketer made sure that people finished his course - he announced in the first lesson that the 12th lesson contained the download link for a very useful free eBook that I wanted. Naturally, I stayed with it till the last lesson.
Last week I signed up for a marketing gurus 15-day free autoresponder course and I was amazed to see how easily it had been put together. Each module was simply a freely-available article by a recognized web marketing expert, with a sprinkling of affiliate links.
To sum up, when you visit the website of a marketing expert, pay close attention to everything you see. Ask yourself Why is s/he doing that?. Everything is there for a reason.
If you make this a habit youll quickly learn the art of making money on the Internet.
© 2001 by Michael Southon
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com
Additional Articles by Michael Southon
How To Create a Perpetual Traffic Generator
How To Use the Multiplier Effect in Web Marketing
Is Your Ezine Being Zapped
5 Power Tips To Double Your Sales
A Guide To Automated Email Marketing
Eight Tips for Ezine Writers
Great Ideas For Your Next Article
How To Boost Your Affiliate Sales With Free Articles
How To Choose the Right Ezines For Your Ads
How To Create and Market Your own EBook
How To Make Your Resource Box Sell
How To Mind Map Your Business
How To Set Up an Ezine Encyclopedia
How To Tweak Your Website For More Sales
How To Use Articles To Build Your Affiliate Program
How To Win The Affiliate Game
Interviews with WellKnown Ezine Writers 1 Bob Leduc
Interviews with WellKnown Ezine Writers 2 John Colanzi
Interviews with WellKnown Ezine Writers 3 Shelley Lowery
Popularity Your Key to a Page 1 Listing
My First Year In Cyber Space
Profit From The Author Inside You
Read Faster Read Smarter
Review eBook Secrets Exposed
Review Profit From The Author Inside You
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