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How To Win The Marketing War, Capture Your Prospect's Mind
Written by Charles Kangethe
As a marketer you are engaged in a War with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.
What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales.
Step #1 - Get Into Your Prospects Mind.
Many new netpreneurs forget, or fail to understand, that prospects are individuals.
You must get into your prospects mind and appeal to them, and them alone, before they will buy from you.
Sidebar
With some exceptions, buying decisions are made on the basis of emotional and intellectual reasoning in that order.
Sidebar
Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospects profile.
Sidebar
Remember : People do not necessarily buy features. They always buy benefits.
Step #5 - Headlines
Now you have all the pieces of your jigsaw start to build your Mind Capture Weapon.
Headlines can be formatted as :
Commands - Dare To Write Good Headlines
Questions - Do you want to write good headlines ?
Announcements - New product writes your headlines
Coaching - How to write good headlines in 7 easy steps
Write as many headlines as you can, some marketers write 50 or more, and format them in the different ways.
Now let them to stew for a 2 or 3 days before reviewing and choosing the best ones.
For software to help you write compelling headlines see relevant resources below.
Step# 6- Write The Copy - Like A Master Storyteller.
Using the action triggers that deliver your MDA, weave a personal story for your prospect around your product and its benefits to them.
Your copy must be persuasive, emotional, and truthful.
Without exception, people love stories.
Use your
Action trigger list,
Prospect profile
Product benefits
to weave a story that captures your prospects mind.
This is the goal you started out to achieve and a story incorporating these features is how you do it.
Story telling is one of many mind motivators that capture your prospects mind and attention.
A new product about to be released will show you many other magical mind motivators that you must learn to use to capture your prospects mind.
Step #7 - Ask For Most Desired Action
Your Most Desired Action may be :
Getting the prospect to subscribe to a product.
Getting the sale.
Getting feedback and comments.
Getting contributions, donations or other help.
Whatever it is, you must ask for it in clear explicit terms.
Relevant Resources
Win The war Of Internet Marketing - e-Book, available at http://www.simplyeasier.com under Digital Info Products
Headline Creator Pro - available from http://www.headlines-creator-pro.com
7 steps to writing articles people just have to read. article at http://www.simplyeasier.com/ownarticles.html
Mind Motivators product - Available Mid March 2004 from http://www.simplyeasier.com
Conclusion
Use the tactics described here to write copy. Then test each detail from action triggers, benefits, headlines, prospect profile, and offer until you have a mind capturing weapon in your arsenal. Use this in the Marketing War and you will have a weapon that sells relentlessly and repeatedly for you.
(c) 2004 Charles Kangethe
Charles Kangethe of http://www.simplyeasier.com is a leading
new wave marketer and a published author from England. The Simply Easier brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
charles@simplyeasier.com
Additional Articles by Charles Kangethe
5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face
How To Ethically Sell To Your Prospect Even If They Say No
7 Steps To A Powerful Useful Reciprocal Links Directory
7 Steps To Test Prices and Convert More Sales
7 Steps To Writing Articles That People Just Have To Read
Advertising And Generate New WebSite Traffic
Choose The Right Business For You In Less Than 15 Minutes
How To Earn Residual Income The Lazy Way
How To Find Ideas For Creating Your Own Profitable Products
How To Get FREE Publicity Whenever You Want
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